Digital Marketing Course:

1. Digital Marketing Overview:

Digital Marketing Introduction:

• Digital Marketing Introduction
• Keyword Research
• Web Designing Basics
• WordPress Website Development Basics

2. SEO ( Search Engine Optimization )

• Importance Of Search Engine Optimization
• Search Engine Optimization Fundamentals
• On Page Optimization
• Off Page Optimization ( Link Building)
• Local SEO
• Google Algorithm
• SEO Tools
• Google Search Console
• Google Analytics
• Websites Structuring and Analyses
• Competitor Websites Analysis
• Mobile Sites SEO

3. SMM ( Social Media Marketing )

• Introduction to Social Media Marketing
• Social Networking and Social Bookmarking
• Facebook Marketing
• Twitter Marketing
• Linkedin Marketing
• YouTube Marketing
• Social Media Tools

4. PPC Course Details

• An Introduction to pay per click marketing
• Pay Per Click Campaign Preparation
• An Introduction to Google AdWords
• How to Set Up an AdWords Account
• An Introduction to Microsoft adCenter (PPC for Bing and Yahoo)
• Keyword Research for PPC Campaigns
• Landing Page Creation for PPC Campaigns
• PPC Campaign Conversion & ROI Measurement