Digital Marketing Course in Delhi, Mukherjee Nagar & GTB Nagar

Digital Marketing Courses in Delhi

Obiyan Training is the ultimate platform for digital marketing courses in Delhi, with live projects & 100% placement support. We offer both classroom and online class training for Digital Marketing Course in Delhi for professionals and students.

The Most Reliable Digital Marketing Course in Delhi

Understanding Digital Marketing

The tactics and the methods you use to promote a product or a service online remain under the category of digital marketing. The main focus is to allure audiences and generates leads similar to traditional marketing.

There are several domains under digital marketing, including search engines, emails, social media, etc. The importance and complexity of digital marketing roles have enhanced significantly over time.

Some tactics that had the potential a couple of years back may not be as useful today as it is an ever-evolving field. As a digital marketer, you get to use several tactics and tools for business promotions.

Career Opportunities in Digital Marketing

As mentioned, digital marketing has a broader spectrum with various sectors involved. Therefore, irrespective of whether you are an innovative or a technical person, you will always locate one like yourself on this platform.

Digital Marketing Roles & Skills

Search Engine Optimization

Each day, Google is getting about 60,000 searches, and individuals are searching across these platforms to avail answers. You can easily ensure that whenever they are searching for something related to the site, they will locate them with the help of SEO.

Today, businesses are focusing more on SEO to improve their site traffic. You can easily avail greater customers if you have a massive audience.

SEO entirely depends on several factors, such as the website loading speed, optimization of the keyword, etc. You can easily identify the reasons behind the poor-performing site being an SEO manager and resolve the same.

SEO is time-consuming in displaying results; however, attaining a better rank in the SERPs helps strengthen the brand while generating greater awareness.

Social Media Marketing

The platform of social media is a massive gold mine for digital marketers. For instance, Facebook currently has around 2 billion monthly users, and there are other significant social media platforms with millions of users worldwide.

These platforms allow marketers to reach their target audiences where they can easily communicate with their prospects directly, creating followers for their brands.

Whenever the tweets become popular among Twitter users, the popularity of the brand increases, and it is how they remain in touch with their customers offering a great experience for them too.

Being the best Digital Marketing institute in Delhi, Obiyan Training offers Training to digital marketers to help perform the tasks and manage their presence across social media to their clients.

Content Marketing

Content marketing mainly refers to the promotion and creation of valuable content for the right kind of audience. It aids them in building trust in the audience by attracting new visitors.

Each content available online, either a YouTube video or a blog article, is the outcome of content marketing. These brands can aid their prospects by resolving real-life issues with high-quality content.

You have to play a concrete plan, create and start promoting the content across different brands being a digital marketer. You need to identify the type of content ideal for the company and the platforms that suit you the most.

Content marketing has great popularity among B2B marketers, and it is the role that involves a clear understanding of the requirements of the brands and creativity.

Email Marketing

Some companies use email marketing for both inbound and outbound marketing. They start creating newsletters for emails to transform their followers into potential customers.

As just a digital marketer, you must grow newsletter signups, develop appealing newsletter content, and convert followers into buyers.

Email remains one of the most effective internet lead-generating techniques, which is why businesses rely so much on email marketing. You will also want to become acquainted with other email marketing solutions, such as MailChimp.

The industries mentioned above are only a handful of the many that exist in digital marketing. Everyone benefits from a brand differently, so as a digital marketer, you must grasp them all.

Why Pick a Career as a Digital Marketer?

The recent times are witnessing rapid digitalization. Companies across every sector are aiming to develop robust online visibility.

For this reason, they have started hiring digital marketers. Growth is extremely fast in the digital marketing career, and it is why there are numerous individuals who choose a career in digital marketing. And at Obiyan Training, we aim to offer the best Training to boost your skills as a digital marketer.

The following are a couple of other reasons on the reason for studying this skill:

Enhanced Demand for Digital Marketers

According to Marketing Hiring Trends, 69% of businesses planned to recruit extra marketers.

A recent study even revealed the dissimilarity between the demand and supply for digital marketing experts. The demand was around 59%, while the supply was just 19%.

It indicates that businesses are desperate to recruit digital marketers. Availing Digital Marketing Training in Delhi will help you acquire useful skills that never hurt. It simply implies that you will be able to find better-paying employment with more security after mastering such valuable talent.

Better Growth Opportunities

Digital marketing opportunities will continue to be in high demand in the foreseeable future. Why?

It is due to the fact that the digital economy is developing 10 times faster than the physical economy.

There are several reasons why digital marketing talents will continue to be in high demand. Companies understand the value of digital and online platforms, and Digital marketing enables them to reach a larger audience, grow their company, and create more cash.

A digital marketing expert’s roles include setting up a firm online, conducting ad campaigns, and establishing content strategy, to name a few.

They cannot, however, do these responsibilities even without the assistance of qualified digital marketing specialists. As a result, the need for these abilities will continue to rise.

Scope of Digital Marketing

Build Your Own Business

Digital marketers have complete awareness and knowledge across a variety of online tools and platforms. They may construct websites, manufacture items, and sell them to a certain market.

You can build an online business of your own with the help of their knowledge and opportunities in digital marketing. You might also become a digital marketing consultant and establish a freelance business.

Learning digital marketing is essential for those who wish to become a business.

With this knowledge, you will be able to lower the expenses of your business’s promotions, target the correct audience, and better monitor overall success.

Get Better Pay

Do you want to raise your salary? Begin learning about digital marketing.

As previously said, there is a high need for digital marketing skills. Due to a massive demand for digital marketing positions, the remuneration is equitable.

Due to your expertise, you may start getting promotions in your comp

any and enhance your remuneration.

A raise is great, right?

Easiest Way To Starting A Career

To become an engineer, you must first have a degree in engineering. To become a pilot, you must first attend aviation school and obtain a license.

However, to become a digital marketer, you must practice fundamental internet marketing strategies and build a portfolio.

To begin a career in this profession, you do not need to obtain another degree or attend college, and it is simple to enter the industry.

Furthermore, the digital marketing community is friendly and full of wonderful individuals. So, if you ever have a question, ask around or check it up online, and you’ll find an answer.

Plethora of opportunities

Did you use WhatsApp in 2011? Or did you use Google Assistant to find information in 2015?

The answer is almost certainly no.

These instances demonstrate how quickly the internet evolves. It changes every year; these changes are not insignificant; they are the reverse. And digital marketers must continually adjust to these developments.

As a result, they are always learning new things and perfecting new approaches. You should choose digital marketing to work in a profession full of innovation and variation.

An Innovative & Technical Platform

Digital marketing needs a unique blend of creativity and technical competence. You’ll create eye-catching ad campaign headlines while also monitoring campaign metrics.

Because this profession is so extensive, it is divided into divisions, each of which necessitates a distinct skill set. A content marketer, for example, should be able to produce fantastic blog pieces. On the other hand, a social media marketer should understand how to manage an effective promotion campaign.

Join Us Today!

We hope that you have attained a complete awareness of the essence of digital marketing courses from the Digital Marketing institute in Mukherjee Nagar & GTB Nagar, mainly in recent times. India is eventually becoming digitalized, making the entire digital marketing sector a remarkably promising industry. At Obiyan, our focus changes according to the patterns in the recent scenario and adjusting your learning processes. We can help you pave paths to your success while you get to learn so much here!

Digital Marketing Course Modules Syllabus Content

1. Digital Marketing Overview:

Digital Marketing Introduction:

What is Digital Marketing?
Digital Marketing Importance
Digital Marketing VS Traditional Marketing
Digital Marketing Scope and Future?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Course Structure
What is Search Engine?
What is WWW and Internet?
How Search Engine works?

Keyword Research:

Why we need keyword research
How to research keywords
Type of Keywords
Keyword Research Techniques
Multiple Keyword Research
Google Insights/Trends
How to Choose Right Keywords VIA Trends
Tools to help you analyze keyword
Understanding keyword attributes
Understanding keyword Application Strategies
Ongoing keyword evaluation

Web Designing Basics:

Importance of a Website
What is a Domain and Hosting
Html Basics
CSS Basics
Web Design Process

WordPress Website Development Basics:

Installing WordPress
Admin Panel Tour
Creating Pages
Creating Posts
Forms in WordPress
SEO and Metatags
Plugins in WordPress

2. SEO ( Search Engine Optimization )

Importance Of Search Engine Optimization:

Types of Search Engine
How the Search Engine Works ?
Understanding the SERP
Using Google Operator to find anything
Indexing, Caching
Search Commands
Google Search Engine Architecture
Search Engine Algorithms
Latest Google Algorithm Updates

Search Engine Optimization Fundamentals:

What is search engine optimization (SEO)?
What is search engine results page
Analysing, Collecting and Ranking Website Data
Structuring Websites for Search Engine Spiders
Optimizing Pages for Indexing and Ranking on search engines
Website Testing as per Search Engine Guidelines
Web Hosting Types & Installation
Server Optimization as per the Google Search Algorithm
Plugins to Optimize your website for Search
Reporting Competitor Spam
Avoiding Black-Hat Techniques

On Page Optimization:

Introduction to On Page Optimization
Importance of Domain Names and age factor in SEO
Usability and User Experience in Website
Onsite Optimization Basics
SEO Content Optimization and Planning
HTML tags Basics for SEO
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
URL Names Optimization
Heading Tags Optimization
Page Title Tags Optimization
Paragraph Tags Optimization
Meta Description Tags Optimization
Bullet Points Optimization
Link Anchor Text Optimization
Image Captions Optimization
Image Names Optimization
Title Attributes Optimization
Alt Attributes Optimization
Page Speed Optimization Tool
Internal Link Statergy
Iframes / Frames effects on SEO
URL Rewrite Techniques
Website Submission to google and Sitemap creation
Using Robot.txt
Malware Removal Guideline
cpanel uses to upload website data
Handling Duplicate Content
Avoiding Content Violations and Penalization

Local SEO:

What is Google Local Business
Google Local registrations, verification & installation process
How to rank website in local searches
Get Ranking on Local Keywords
How to Increase reviews STAR Rankings
Optimizing your Website for local search
The future of local search

Google Algorithm:

Why understand google algorithms
How to be updated
Top Google Algorithms
Google Algorithms Changes 2020-21

SEO Tools:

Why use Seo Tools
Top SEO Tools
SEO Plugins for WordPress
Website SEO Audit Tools
Wesbite Link Checking Tools
Plagiarism Checking Tools
Authority Checking Tools
Competitor Analysis tools

Google Search Console:

How to setup Google Webmaster tool
What is XML Sitemap , Robots.Txt
Using the Google Search Console
How to find and improve website errors , crawl errors
Managing HTML Improvements
How to index a link fast
How to request removal of bad links from google search
Canonical issues

Google Analytics:

Introduction to Google Analytics
Setting Up Google Analytics
Goal Setup & Tracking
Geo Tracking
Keyword Tracking
Referral Tracking
Goal Tracking
Conversion Tracking
Monitoring Dwell Times
Usability Key Performance Indicators
Google Analytics Terminology ( Bounce Rates, Session etc,)
How to analyse User Engagement
Testing Mobile Usability with Google Chrome
Testing Usability with Google Experiments

Websites Structuring and Analyses:

Why Website structuring is important
National Websites Structuring
Structuring Websites for International Structuring Websites
Website Url Structure
Creating Search Engine Friendly Links
Blog structure
E-Commerce Website Structuring
Types of Redirects
Maintaining Page Authority with 301 Redirects

Competitor Websites Analysis:

Why Competitor analysis is important
How to Identify your competitors
Competitors Analysis Matrix
Competitors Keyword Analysis
Competitors link popularity
Competitors Traffic Analysis
Final strategy after Competitors Analysation

Mobile Sites SEO:

Why Mobile Websites ?
SEO Strategies for Mobile Websites
SEO Tools for Mobile Websites
SEO Plugins for Mobile Websites
Ranking Strategies for Mobile Websites

3. SMM ( Social Media Marketing )

Introduction to Social Media Marketing:

Understanding Social Media
Why Social Media is Required for every business?
Business branding through Social Media?
Social Media Plannning
Different Social Media Options
SEO importance in Social Media Optimization

Social Networking and Social Bookmarking:

Various Social Media Networks
Content Suited best for Social Networks
Importance of Social Bookmarking
What is Social Bookmarking Submissions
Top Social Bookmarking Sites
How to do Social Bookmarking

Facebook Marketing:

Facebook Marketing Fundamentals
Facebook for Business Branding
Facebook Advertising
Facebook Apps
Creating Facebook Groups
Getting More Facebook Likes
Building Relationship with Customer

Twitter Marketing:

Twitter Marketing Fundamentals
Creating a brand name over Twitter
Twitter Marketing Strategy
Twitter Tools to Manage Twitter
Achieve Your Business Goals with Twitter

Linkedin Marketing:

Linkedin Marketing Fundamentals
Increasing Linkedin Connection
How to Grow Your Linkedin Profile
Linkedin groups
Linkedin Events
Linkedin Articles

YouTube Marketing:

YouTube Marketing Fundamentals
How YouTube Works?
Creating Youtube Channel
Uploading and Optimizing a Youtube Video
YouTube as a Social Media Marketing Tool
How to Make Your Videos Popular?
Growing Your Youtube Channel

Social Media Tools:

URL shortening Tools
RSS Feed connecting tools
Buffer and Hootsuite Social Media tools
Image Sharing tools i.e. Google Picassa, Flickr, Photobucket etc.

4. PPC Course Details

An Introduction to pay per click marketing:

What is Pay Per Click Marketing?
What Does a Pay Per Click Ad Look Like?
The Origins of Pay Per Click Marketing
The Advantages of Pay Per Click Advertising
List of Major Pay Per Click Search Engines
Other Pay-Per-Click Providers
Further Reading

Pay Per Click Campaign Preparation:

Success Using Pay Per Click Search Engines
Before You Start
Requirements Gathering
You’re Now Prepared
Pay For Performance Search Engine Models
Microsoft adCenter
Google AdWords

An Introduction to Google AdWords:

Features of Google AdWords
Google AdWords Terminology
Clicks vs. Impressions
AdWords Account Creation
AdWords Distribution Channels
The Google Network
The Google Search Network
The Google Content Network
AdWords Location and Language Targeting
AdWords Region and City Targeting
AdWords Customized Targeting
The Benefits of AdWords
AdWords Editorial Policy
Further Reading

How to Set Up an AdWords Account:

Account Set Up Preparation
AdWords Account Structure
AdWords Account Creation
Use of Multiple Campaigns
AdWords Account Navigation
Further Reading
Assignment 2

An Introduction to Microsoft adCenter (PPC for Bing and Yahoo):

MS adCenter Account format
A Typical adCenter Ad
MS adCenter Account Creation
The Microsoft Distribution Network
Further Reading

Keyword Research for PPC Campaigns:

What is Keyword Research?
Why is Keyword Research So Important?
Is Keyword Research Different for Pay Per Click Campaigns?
Before You Start Create a Seed List Qualify Your Search Terms
Think Logically
Research and Refine
Be Generic, But Not Too Generic
Research Your Competition
Categorize Your Keywords

Landing Page Creation for PPC Campaigns:

Features of an Effective Landing Page

Reinforced Ad Message

Punchy Headings

Short Paragraphs

Enticing Copy

Few Distractions

Compelling Images

Calls to Action

Important Content “Above the Fold”

Testimonials

Established Visitor Trust

Foolproof Conversion Process

Tested, Tweaked and Tested Again

Landing Page Case Study
To Sum Up
Further Reading

PPC Campaign Conversion & ROI Measurement:

What is a Conversion?
What is ROI?
Set Goals for Your Site
Create Navigation Pathways
Tracking Your Visitor Activity
Tracking URLs
Tracking Your Sales / Conversions
How to Calculate Your ROI
Key Site Metrics to Look At Regularly
Further Reading
Final Exam

CONCLUSION:

By now, you should have become aware of the importance of digital marketing courses in India, especially in recent times. Being a developing country, India is gradually getting digitalized, which makes the digital marketing sector an exceptionally promising industry. Obiyan keeps in mind the changing patterns in the current scenario and adjusts your learning accordingly. Therefore, everything that you will learn here will finally lead to your progress.

FAQs

1. Is attaining a career in digital marketing good?

Establishing a career in digital marketing is a great option. The salary on average for a digital marketer, especially at the executive level, is between INR 2500000 to 500000.

2. What is the future of digital marketing?

The digital marketing future in India is extremely promising and bright. Compared to traditional marketing, digital marketing provides a couple of benefits, making it an affordable and effective strategy to market the brand.

3. Is a digital marketing course tough?

Completing a course in digital marketing involves a lot of perseverance and patience; however, the best news is that you need not attend a classroom course or college to become an expert. However, to obtain better knowledge, attaining a course through Obiyan Training is a great option.