Importance of Digital Marketing course in India

A year back, in March 2020, the world was hit by the covid 19 pandemic. Ever since we are forced to remain at our homes. The internet and technology have proved to be a boon to all of us. This pandemic has made us realized the importance of digitalization. Life is now carried forward by the internet. From education to official works, all is done online. Shopping for essential commodities has been a critical part of this overnight digitalization. With a year passed by in this pandemic, we cannot imagine life without the internet.

What is digital marketing?

We all are directly or indirectly exposed to digital marketing but are not entirely aware of it. We have often come across advertisements of our favourite products on our social media accounts or other platforms like search engines or web pages of different websites. The digital marketing companies do this channelization of our desirable products in front of us for the businesses.

For the last few years, it is observed that people google the products, read reviews before finally buying them. Therefore, businesses that have digital channels seemed to have increased their sales more than those deprived of any digital channel.

What is Digital Marketing course? What are the needs?

From the context above, you are already aware that digital marketing is an important industry and an irreplaceable sector globally and definitely in India. Even small-scale businesses nowadays use digital marketing to address their targeted audience and make sales. 

But with evolving e-commerce and increasing digital marketing agencies, there is a need for trained and skilled individuals in the field to suffice the increasing market. Also, students who want to explore different career options other than the conventional ones in India can try this. This growing industry is a golden opportunity for aspiring candidates. That makes it clear why digital marketing training are becoming increasingly necessary. We at Obiyan InfoTech understand the demands of the marketing industry and hence take up the job of providing students the platform. Our digital marketing course is one of the best in the country, and many top-rated companies will recognize the certificate.

Digital Marketing course in India

You may search for digital marketing courses near me, and many new institutes will pop up on your screen. In these courses, you are taught different digital tools and marketing strategies using digital media. Through these courses, you can enhance your skills and marketing strategies, enabling you to progress ahead in this career. In addition, this opportunity allows you to learn from experts from the field and know their real-life experiences working in the industry. The course’s learning is made interesting through assignments and projects, which gives you both hands-on experience and knowledge of how the system runs.

Since India is a developing country, best digital marketing courses are mainly available in and around the metro cities like Delhi, Mumbai, and Kolkata. But to a piece of great news for the students, some institutes are providing courses online. Delhi being the administrative and natural capital of our country and heart of educational institutes provides one of the best digital marketing courses. 

At Obiyan Infotech, a Delhi-based center, we provide you with India’s best digital marketing course. We guarantee that we teach our students the best of the techniques available to boost their marketing strategies. Also, we provide our students with proper digital marketing certifications that will help their careers grow and improve their chances of more opportunities. They also get the first-hand experience of the paid tools that are being used by large businesses. 

Benefits of Digital Marketing certificates

Digital Marketing is the truth you can no longer ignore. Therefore, a lot of people prefer to add a digital marketing certificate to their profile. For applying for a digital marketing certification course, there are no prerequisites needed, but you need to learn different techniques to improve the reach of businesses that will be your future clients.  

Here are some of the essential perks of having a digital marketing certificate:

  1. This adds a new career option to your list: Not all are comfortable in India’s conventional job sector, and the digital marketing sector is a promising industry in terms of jobs.
  1. Having a digital marketing course done and possessing a digital marketing certificate to your credit makes your hiring companies more guaranteed.
  1. This also enables you to get paid higher than the ones without any certificate or course done. Experts hiring you will already know what you know beforehand and where you need to be given attention.
  1. You can also commence your own business or start-up with the experience and training that you gather.

Digital Marketing Course Modules Syllabus Content 

1. Digital Marketing Overview:

Digital Marketing Introduction:

  • What is Digital Marketing?
  • Digital Marketing Importance
  • Digital Marketing VS Traditional Marketing
  • Digital Marketing Scope and Future?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Course Structure
  • What is Search Engine?
  • What is WWW and Internet?
  • How Search Engine works?

Keyword Research:

  • Why we need keyword research
  • How to research keywords
  • Type of Keywords
  • Keyword Research Techniques
  • Multiple Keyword Research
  • Google Insights/Trends
  • How to Choose Right Keywords VIA Trends
  • Tools to help you analyze keyword
  • Understanding keyword attributes
  • Understanding keyword Application Strategies
  • Ongoing keyword evaluation

Web Designing Basics:

  • Importance of a Website
  • What is a Domain and Hosting
  • Html Basics
  • CSS Basics
  • Web Design Process

WordPress Website Development Basics:

  • Installing WordPress 
  • Admin Panel Tour
  • Creating Pages 
  • Creating Posts 
  • Forms in WordPress 
  • SEO and Metatags 
  • Plugins in WordPress

2. SEO ( Search Engine Optimization )

Importance Of Search Engine Optimization:

  • Types of Search Engine 
  • How the Search Engine Works ?
  • Understanding the SERP
  • Using Google Operator to find anything
  • Indexing, Caching
  • Search Commands
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Latest Google Algorithm Updates

Search Engine Optimization Fundamentals:

  • What is search engine optimization (SEO)?
  • What is search engine results page
  • Analysing, Collecting and Ranking Website Data
  • Structuring Websites for Search Engine Spiders
  • Optimizing Pages for Indexing and Ranking on search engines
  • Website Testing as per Search Engine Guidelines
  • Web Hosting Types & Installation
  • Server Optimization as per the Google Search Algorithm
  • Plugins to Optimize your website for Search
  • Reporting Competitor Spam
  • Avoiding Black-Hat Techniques

On Page Optimization:

  • Introduction to On Page Optimization
  • Importance of Domain Names and age factor in SEO
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • SEO Content Optimization and Planning
  • HTML tags Basics for SEO
  • Website Structure and Navigation Menu Optimization
  • HTML Validation using W3C
  • Coding Best Practices
  • Filename Optimization
  • URL Names Optimization
  • Heading Tags Optimization
  • Page Title Tags Optimization
  • Paragraph Tags Optimization
  • Meta Description Tags Optimization
  • Bullet Points Optimization
  • Link Anchor Text Optimization
  • Image Captions Optimization
  • Image Names Optimization
  • Title Attributes Optimization
  • Alt Attributes Optimization
  • Page Speed Optimization Tool
  • Internal Link Statergy
  • Iframes / Frames effects on SEO
  • URL Rewrite Techniques
  • Website Submission to google and Sitemap creation
  • Using Robot.txt
  • Malware Removal Guideline
  • cpanel uses to upload website data
  • Handling Duplicate Content
  • Avoiding Content Violations and Penalization

Off Page Optimization ( Link Building

  • Introduction to Offsite Optimization
  • Submission to search engines
  • What is  Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Quality VS Quantity Linking
  • Difference Between Do Follow & Nofollow
  • Directory Submission
  • Local Business Listing (Local SEO)
  • Social Bookmarking
  • Article Submission
  • Press Release
  • Blog Submission
  • Forum Postings
  • Image Submission
  • PPT Submission 
  • Video Submissions
  • Question Answers Portals
  • Classified Submissions
  • Forum Submission & applications
  • Using Blogs for SEO
  • Blog Commenting
  • Infographics Submission
  • Tracking the Links
  • Linking of Dynamic Websites
  • Authority Checkers – How to Analyze

Local SEO:

  • What is Google Local Business 
  • Google Local registrations, verification & installation process 
  • How to rank website in local searches
  • Get Ranking on Local Keywords
  • How to Increase reviews STAR Rankings
  • Optimizing your Website for local search
  • The future of local search

Google Algorithm:

  • Why understand google algorithms
  • How to be updated
  • Top Google Algorithms
  • Google Algorithms Changes 2020-21

SEO Tools:

  • Why use Seo Tools
  • Top SEO Tools
  • SEO Plugins for WordPress
  • Website SEO Audit Tools
  • Wesbite Link Checking Tools
  • Plagiarism Checking Tools
  • Authority Checking Tools
  • Competitor Analysis tools

Google Search Console:

  • How to setup Google Webmaster tool
  • What is XML Sitemap , Robots.Txt
  • Using the Google Search Console
  • How to find and improve website errors , crawl errors
  • Managing HTML Improvements
  • How to index a link fast
  • How to request removal of bad links from google search
  • Canonical issues

Google Analytics:

  • Introduction to Google Analytics
  • Setting Up Google Analytics
  • Goal Setup & Tracking
  • Geo Tracking
  • Keyword Tracking
  • Referral Tracking
  • Goal Tracking
  • Conversion Tracking
  • Monitoring Dwell Times
  • Usability Key Performance Indicators
  • Google Analytics Terminology ( Bounce Rates, Session etc,)
  • How to analyse  User Engagement
  • Testing Mobile Usability with Google Chrome
  • Testing Usability with Google Experiments

Websites Structuring and Analyses:

  • Why Website structuring is important
  • National Websites Structuring
  • Structuring Websites for International Structuring Websites 
  • Website Url Structure 
  • Creating Search Engine Friendly Links
  • Blog structure 
  • E-Commerce Website Structuring
  • Types of Redirects 
  • Maintaining Page Authority with 301 Redirects

Competitor Websites Analysis:

  • Why Competitor analysis is important
  • How to Identify your competitors
  • Competitors Analysis Matrix
  • Competitors Keyword Analysis
  • Competitors  link popularity
  • Competitors Traffic Analysis
  • Final strategy after Competitors Analysation

Mobile Sites SEO:

  • Why Mobile Websites ?
  • SEO Strategies for Mobile Websites
  • SEO Tools for Mobile Websites
  • SEO Plugins for Mobile Websites
  • Ranking Strategies for Mobile Websites

3. SMM ( Social Media Marketing )

Introduction to Social Media Marketing:

  • Understanding Social Media 
  • Why Social Media is Required for every business?
  • Business branding through Social Media?
  • Social Media Plannning
  • Different Social Media Options
  • SEO importance in Social Media Optimization

Social Networking and Social Bookmarking:

  • Various Social Media Networks
  • Content Suited best for Social Networks
  • Importance of Social Bookmarking
  • What is Social Bookmarking Submissions
  • Top Social Bookmarking Sites
  • How to do Social Bookmarking

Facebook Marketing:

  • Facebook Marketing Fundamentals
  • Facebook for Business Branding
  • Facebook Advertising
  • Facebook Apps
  • Creating Facebook Groups
  • Getting More Facebook Likes
  • Building Relationship with Customer

Twitter Marketing:

  • Twitter Marketing Fundamentals
  • Creating a brand name over Twitter
  • Twitter Marketing Strategy
  • Twitter Tools to Manage Twitter
  • Achieve Your Business Goals with Twitter

Linkedin Marketing:

  • Linkedin Marketing Fundamentals
  • Increasing Linkedin Connection
  • How to Grow Your Linkedin Profile
  • Linkedin groups
  • Linkedin Events
  • Linkedin Articles

YouTube Marketing:

  • YouTube Marketing Fundamentals
  • How YouTube Works?
  • Creating Youtube Channel
  • Uploading and Optimizing a Youtube Video
  • YouTube as a Social Media Marketing Tool
  • How to Make Your Videos Popular?
  • Growing Your Youtube Channel

Social Media Tools:

  • URL shortening Tools
  • RSS Feed connecting tools
  • Buffer and Hootsuite Social Media tools
  • Image Sharing tools i.e. Google Picassa, Flickr, Photobucket etc.

4. PPC Course Details

An Introduction to pay per click marketing:

  • What is Pay Per Click Marketing?  
  • What Does a Pay Per Click Ad Look Like?  
  • The Origins of Pay Per Click Marketing  
  • The Advantages of Pay Per Click Advertising  
  • List of Major Pay Per Click Search Engines  
  • Other Pay-Per-Click Providers  
  • Further Reading

Pay Per Click Campaign Preparation:

  • Success Using Pay Per Click Search Engines 
  • Before You Start  
  • Requirements Gathering  
  • You’re Now Prepared  
  • Pay For Performance Search Engine Models  
  • Microsoft adCenter  
  • Google AdWords

An Introduction to Google AdWords:

  • Features of Google AdWords 
  •  Google AdWords Terminology  
  • Clicks vs. Impressions 
  • AdWords Account Creation  
  • AdWords Distribution Channels  
  • The Google Network  
  • The Google Search Network  
  • The Google Content Network  
  • AdWords Location and Language Targeting  
  • AdWords Region and City Targeting  
  • AdWords Customized Targeting  
  • The Benefits of AdWords  
  • AdWords Editorial Policy  
  • Further Reading

How to Set Up an AdWords Account:

  • Account Set Up Preparation  
  • AdWords Account Structure  
  • AdWords Account Creation 
  •  Use of Multiple Campaigns  
  • AdWords Account Navigation  
  • Further Reading  
  • Assignment 2

An Introduction to Microsoft adCenter (PPC for Bing and Yahoo):

  • MS adCenter Account format  
  • A Typical adCenter Ad  
  • MS adCenter Account Creation  
  • The Microsoft Distribution Network  
  • Further Reading

Keyword Research for PPC Campaigns:

  • What is Keyword Research?  
  • Why is Keyword Research So Important?  
  • Is Keyword Research Different for Pay Per Click Campaigns? 
  • Before You Start  Create a Seed List  Qualify Your Search Terms 
  • Think Logically  
  • Research and Refine  
  • Be Generic, But Not Too Generic  
  • Research Your Competition  
  • Categorize Your Keywords

Landing Page Creation for PPC Campaigns:

Features of an Effective Landing Page 

Reinforced Ad Message 

Punchy Headings 

Short Paragraphs 

Enticing Copy 

Few Distractions 

Compelling Images 

Calls to Action

 Important Content “Above the Fold” 


Established Visitor Trust 

Foolproof Conversion Process 

Tested, Tweaked and Tested Again

  • Landing Page Case Study  
  • To Sum Up  
  • Further Reading

PPC Campaign Conversion & ROI Measurement:

  • What is a Conversion?  
  • What is ROI?  
  • Set Goals for Your Site  
  • Create Navigation Pathways  
  • Tracking Your Visitor Activity  
  • Tracking URLs  
  • Tracking Your Sales / Conversions  
  • How to Calculate Your ROI  
  • Key Site Metrics to Look At Regularly  
  • Further Reading  
  • Final Exam


By now, you should have become aware of the importance of digital marketing courses in India, especially in recent times. Being a developing country, India is gradually getting digitalized, which makes the digital marketing sector an exceptionally promising industry. Obiyan keeps in mind the changing patterns in the current scenario and adjusts your learning accordingly. Therefore, everything that you will learn here will finally lead to your progress.