Digital Marketing is the future of a dynamic industry. Let us understand what digital marketing and its importance are.

What is Digital Marketing?

‘A form of marketing that uses any digital channel or platform to create and exchange value with a target audience. It can include both online and offline marketing strategies.’ As the quote says, digital marketing uses all kinds of online network platforms such as Instagram, Facebook, Linkedin, Twitter, Youtube to tell about the brand. People these days are more used to technological devices, that they depend highly on them for every little thing happening in their life. This dependency is taken advantage of by the industries and businesses as a marketing strategy to market their brand. 

Let’s get a piece of more profound knowledge on 5D’s of Digital Marketing

1. Digital Devices :

Digital devices such as Mobile phones, Laptops, Game devices, Televisions help the audience interact with your brand and stay updated with all the activities going on. These devices help customers stay connected to brands at all times. 

According to research, people use their mobile devices more often than their desktops or computers. In 2019, 67% of the world’s population had a mobile phone, and 79% of smartphone users made online purchases with their mobile phones. Keep this in mind when developing your digital marketing strategy. 

2. Digital Platform :

  Digital platforms such as Google, Youtube, Facebook, Twitter, Instagram, and Linkedin serve as bridges between brands and customers. Among digital platforms, social networks are the largest and have more than half of the world’s population. According to studies, social media reportedly receives 950,000 new users every day, which is a considerable number. People use search engines like google to learn more about their problems and also to find a solution. 

3. Digital Media :

 Digital media such as Emails, Text messages, Social networks help connect with the target market in various ways. For example, email allows companies to share new products, launches, sales, discounts, feedback emails, etc. Podcasts have also been in trend in recent years. Podcasts are nothing but an audio platform where you can connect to your audience through your voice. As technology is evolving, many new ways are discovered to connect to the target audience. 

4. Digital data 

 Digital data plays a crucial role in designing, planning, and executing any new product. It consists of customer profiles and patterns of interaction with companies. Consumers’ data will inform you about their interests and preferences. This data is used for cross-selling, improving the user experience, and increasing the customer purchase rate. This analysis also helps to promote new products.

Few ways from where you can get consumers data :

•  Website Contact Form 
•  Contests 
•  Surveys

Consumer data help you in the analysis of your brand and curating the marketing strategies.

5. Digital technology 

 They are electronic tools, systems, devices, and resources that help in the data generation, storing, or processing of data. For example, AI, cloud computing, virtual reality, and big data helps with the consumer’s data. It focuses on building interactive experiences on different platforms. 

 Artificial intelligence helps companies collect more data about their audience. They then use that data to deliver: Chatbots, Recommendation Engines, etc.

In recent years, businesses have been leveraging digital technologies to provide a better user experience to the audience.

Now let’s understand the difference between Digital Marketing and Traditional Marketing.

 Digital Marketing :

•  Digital marketing uses more than one form of electronic media to promote products or brands. It uses different types of marketing campaign analytics channels to find out what works and what doesn’t. 
•  It is also different from traditional marketing, as digital marketers use many digital marketing tools to monitor their progress, for example, from advertisements such as billboards, flyers, and television commercials regularly. Traditional marketing refers to a promotion, advertising, or campaign that has been followed by most companies for years and has resulted in great success. 
•  If we compare traditional marketing with digital marketing, we can understand that digital marketing has a bright future for students. The rise of Internet users and the popularity of the web make digital marketing a successful career choice in this ever-evolving world. 

 Search Engine Optimization :

 Search Engine Optimization is the core of a digital marketing service that creates excellent marketing content. It improves the technical setup and also increases the reach of the website. 

 This SEO allows the content of the websites to obtain a good ranking in the search engines. Therefore, the traffic to your page will be massive as many people will be attracted to your page.

 Social Media Marketing :

 Social Media Marketing is the best way to improve 5D marketing. Digital platforms like Facebook, Linkedin, Twitter, YouTube, and Instagram are digital platforms that can help you market the right content. In addition, you can use social media marketing to increase brand awareness among your customers. 

Conclusion :

Digital Marketing is a fantastic path to choose if you have to increase awareness about your brand. This is cost-effective or sometimes involves no cost in the case of social media platforms. You can get organic reach with continuous innovation and efforts. The 5D’s provides high-class interaction between the brand and the audience. It helps to get a peek at the audience’s thought process through consumers’ data and analytics. A digital platform is a powerful tool with which you can band the marketing strategies of your brand.

Digital transformation is happening rapidly. In this scenario, making the most out of digital tools to achieve your marketing objectives is a practical route to take in the 21st century. Becoming an expert in the 5Ds of digital marketing and getting the optimum results are considered a step in the right direction in today’s highly competitive era. 

Prepare yourself for this ever-changing innovative industry. Start with sound research and plan marketing strategies with the help of 5D’s. As Milan Kundera once said, ‘Business has only two functions – Marketing and Innovation’, and those two are needed when it comes to digital marketing. 

Digital Marketing is the backbone of any business.