Scope of Digital Marketing: Be it a product or a service, promoting or marketing a product has undergone a major change. With the increasing dependency on online services and social media, brands and companies gradually shift their marketing segment from traditional hoardings and banners to online platforms. A few years back, we could not imagine a brand promoting its product on social media platforms. With the onslaught of conventional marketing, we are witnessing more brands launching their merchandise or services on online platforms. 

This growing popularity of digital marketing has given birth to many career options for the upcoming generations too. In this article, along with the scopes of digital marketing, we will delve deeper into the careers in digital marketing.

Is Digital Marketing a good career choice in India?

As the popularity of digital marketing is gaining momentum every passing day, companies and business owners increasingly need digital marketing experts to promote and market their products or services on digital platforms. In a pandemic that hit the world, our lives became confined in our homes. Any brand will thrive on digital marketing for the growth and ROI of its business. 

Smart individuals with technical skills are high in demand to meet the increasing needs of the companies. India, being one of the leading social media users across the globe, as the use of mobile devices and social media increases the scope of a career in digital marketing is soaring high. Here we are listing some of the most sought-after positions in the arena of digital marketing. 

Careers in Digital marketing: Scope of Digital Marketing

• Digital marketing managers 

It is indeed one of the most viable positions in the field of digital marketing. But yes, you need to put in a lot of endeavor and expertise to scale up that height. You also need at least five years of experience in the related field to become a digital marketing manager and get paid high. 

• Web developer and designer

Ever wondered about the expert behind that eyeball-grabbing website? The tireless efforts given by the web developers result in a stunning website that is responsible for leads for your business. Knowledge of JavaScript, CSS, HTML, and other web programming knowledge is a bonus for venturing into a web designer or web developer career.

• Social media manager

If you have an eye for social media trends and a flair for creating exciting social media posts, don’t limit your expertise in creating posts merely, a career as a social media executive is a viable career option for you. You will be promoted as a social media manager with a few years of experience as a social media executive. Creating engaging content and building strategies that keep social media users inspired is how to stay in a reputed position as a social media marketer. 

• SEO expert

Even the most tactfully designed website will be unable to get the desired traffic or rank well on Google if the company is not aware of its promoting ethics. The savior, in this case, is an SEO expert who is responsible for conducting keyword research so that the website is placed at one of the topmost positions in Google.

• Content writers

If you have a flair for writing and love spilling your creativity on paper, content writing will be the career of your dreams. No specific degree or qualification is required for the job role of content writing. 

• Search engine marketing

Just hiring an SEO expert will not propel the company to its optimum growth. Apart from being an SEO professional, an SEM or Search engine marketing expert are also the need of the hour. They are assigned the task of planning, executing, and managing the company’s strategy for Search engine optimization. They should also have a thorough content strategy, keyword research, web analytics, and other essential digital marketing tools. SEM executives get promoted to SEM directors.

Prospect of growth of digital marketing in a post covid world

Covid 19 pandemic may have been a curse to the entire human race, but it can be considered a boon to the world of digital marketing. With the nationwide lockdown, we were barely left with an option to visit the shops for our important stuff. We started swearing by online shopping. 

Have you imagined what would have happened to your lifestyle if the brands were not selling or promoting their products online? 

Thus this pandemic opened up a new vista for the marketers who prefer the several online platforms to launch, promote and sell their products. As we are becoming accustomed to the new normal, the scope of digital marketing will only increase its periphery and grow exponentially even if the pandemic vanishes from the planet. 

Can you become a digital marketer? If yes then How?

With even the not so tech-savvy people relying on digital platforms for their daily lifestyle requirements, the budding entrepreneurs must be on the lookout for starting their journey as digital marketers. The industry is constantly changing, and you need to pace up with the growing trends in the digital marketing sector. Thorough knowledge of artificial intelligence and virtual reality is crucial to growing as a digital marketer. Since content is the backbone of digital marketing, you must ensure you are well equipped with SEO tools and all the other digital marketing features. 

Becoming a digital marketer is not rocket science. If you follow the right steps, India is a great market for any budding digital marketer. 

The future of digital marketing

With the exponential growth of digital marketing, the question may pop up in your head: What is the future of digital marketing?

Naturally, the future of digital marketing is a lot dependent on user-friendly mobile applications. The use of smartphones is gaining momentum because of their portability. The businesses are, thus, leveraging more on building apps that will help the customers engage with their brands while they are on the go. Hence the growing demand for app developers will attract many students to a career in software development and the marketing of the app will demand digital marketers.