Importance of online digital marketing course in India

Nowadays, learning online is the most trending and effective way to acquire knowledge due to pandemic situations around the country and the globe. For that, an online digital marketing course gives many reasons to choose. Without a doubt, you can start a digital marketing career with no specific qualification or background; however, some companies refer few conditions and terms to candidates while selecting.

Here we look out the importance of the best online digital marketing courses

Global Reach

If you want an excellent career in your entire life, then without any hesitation, you can pick up digital marketing as a career. Digital marketing work will not limit you within our country or any specific region; it is throughout the world. Also, it’s an in-demand profession with high job prospects. 

You can work in any country without going there, or no need for a visa, passport. Apply to any worldwide company on an internet job-seeking website and fulfill company needs now you are hired. How easy is it, yet you have to pick up suitable online marketing courses to join your dream job.

Enhance your skills and creativity 

Considering digital marketing is a new field, it is continually evolving. When you participate in digital marketing online training, you will be taught and trained to understand all of the industry’s key concepts and abilities. It puts you in a learning thought process, and as you study, you get more interested in knowing more about the subject. That’s a fantastic opportunity to broaden your skillset and learn new things.

Digital Marketing is a beautiful gift of a career that contains a lot of challenges and mindful activity. But, for this, you need to have the necessary knowledge, abilities, and practical experience to help improve a company’s marketing strategies. And, as the domain expands, you will have lots of opportunities to show off your skills. We at Obiyan infotech track your learning process and naturally instill the digital marketing strategy in your work mind. 

Benefits of Digital Marketing Certificate

Companies recognize the importance of an online digital marketing course and digital marketing certifications in light of the rapid expansion of digital marketing and the increasing demand for digital marketing specialists. Indeed, many businesses collaborate with educational institutions to create digital marketing certification programs and courses for hopefuls. As a result, companies are attempting to close the gap between the industry’s demand and the supply of digital marketing talent.

As a result, digital marketing certifications have become the industry’s gold standard. So, if you have one, you’re set!

Learning at your own pace and cost savings 

Now you are all set to study, but you cannot afford to buy any digital marketing courses in a reputed institution. However, this shouldnt bring your morale down, you can still find out your suitable digital marketing course online for free. Moreover, you can study at your own speed because recorded video and selected subjects only occur in the entire system. So, you can play and watch your video anytime and anywhere you want.

The vast range of career options and Better High-end Salary 

Digital marketing is a new field with a significant shortage of qualified applicants; organizations are willing to pay top rupees for suitable candidates. The typical approximate compensation for a fresher in digital marketing is Rs. 1.5 – 3.5 LPA, however with experience, it can rise to Rs. 15 – 20 LPA and higher.

Professionals with Digital Marketing Certifications typically have more sophisticated skill sets, allowing them to command better wages in exchange for their services. Perhaps the most appealing part of digital marketing is that it is not limited to a single industry.

Businesses in any field can benefit from the advantages of digital marketing to develop their operations. As a result, with a Digital Marketing Certification, you can find work in practically any industry.

There are several job prospects and opportunities in this field, ranging from giant firms such as Twitter, Facebook, and Amazon to tiny startups and businesses. Furthermore, Digital Marketing job profiles are incredibly diverse, allowing you to select a profile that best suits your interests and skill set.

Starting Your own business

After studying to complete the best online digital marketing courses, you can start your own business, and the digital marketing world has some major departments and coordinating works. The different departments are- 

Professional Blogger: Blog writing can be one of the most profitable businesses in the modern world. Specific field expert can select their experienced niche or new niche to choose and work for it.

Digital Marketing Services: You can start your own digital marketing company or acts as a freelancer for a specific task like graphic designer, website developer, SEO expert, and more. Also, you can offer digital marketing training services to a company, students, etc.

Conclusion:In summary, digital marketing is an ocean, and you need a ship to sail worldwide. For this, online digital marketing courses in India help to achieve it. At Obiyan we provide the best results for all your doubts and questions. So, why are you still waiting to join any digital marketing course and act now? A time that comes and gone cannot be replaced.

Digital Marketing Course Modules Syllabus Content 

1. Digital Marketing Overview:

Digital Marketing Introduction:

  • What is Digital Marketing?
  • Digital Marketing Importance
  • Digital Marketing VS Traditional Marketing
  • Digital Marketing Scope and Future?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Course Structure
  • What is Search Engine?
  • What is WWW and Internet?
  • How Search Engine works?

Keyword Research:

  • Why we need keyword research
  • How to research keywords
  • Type of Keywords
  • Keyword Research Techniques
  • Multiple Keyword Research
  • Google Insights/Trends
  • How to Choose Right Keywords VIA Trends
  • Tools to help you analyze keyword
  • Understanding keyword attributes
  • Understanding keyword Application Strategies
  • Ongoing keyword evaluation

Web Designing Basics:

  • Importance of a Website
  • What is a Domain and Hosting
  • Html Basics
  • CSS Basics
  • Web Design Process

WordPress Website Development Basics:

  • Installing WordPress 
  • Admin Panel Tour
  • Creating Pages 
  • Creating Posts 
  • Forms in WordPress 
  • SEO and Metatags 
  • Plugins in WordPress

2. SEO ( Search Engine Optimization )

Importance Of Search Engine Optimization:

  • Types of Search Engine 
  • How the Search Engine Works ?
  • Understanding the SERP
  • Using Google Operator to find anything
  • Indexing, Caching
  • Search Commands
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Latest Google Algorithm Updates

Search Engine Optimization Fundamentals:

  • What is search engine optimization (SEO)?
  • What is search engine results page
  • Analysing, Collecting and Ranking Website Data
  • Structuring Websites for Search Engine Spiders
  • Optimizing Pages for Indexing and Ranking on search engines
  • Website Testing as per Search Engine Guidelines
  • Web Hosting Types & Installation
  • Server Optimization as per the Google Search Algorithm
  • Plugins to Optimize your website for Search
  • Reporting Competitor Spam
  • Avoiding Black-Hat Techniques

On Page Optimization:

  • Introduction to On Page Optimization
  • Importance of Domain Names and age factor in SEO
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • SEO Content Optimization and Planning
  • HTML tags Basics for SEO
  • Website Structure and Navigation Menu Optimization
  • HTML Validation using W3C
  • Coding Best Practices
  • Filename Optimization
  • URL Names Optimization
  • Heading Tags Optimization
  • Page Title Tags Optimization
  • Paragraph Tags Optimization
  • Meta Description Tags Optimization
  • Bullet Points Optimization
  • Link Anchor Text Optimization
  • Image Captions Optimization
  • Image Names Optimization
  • Title Attributes Optimization
  • Alt Attributes Optimization
  • Page Speed Optimization Tool
  • Internal Link Statergy
  • Iframes / Frames effects on SEO
  • URL Rewrite Techniques
  • Website Submission to google and Sitemap creation
  • Using Robot.txt
  • Malware Removal Guideline
  • cpanel uses to upload website data
  • Handling Duplicate Content
  • Avoiding Content Violations and Penalization

Off Page Optimization ( Link Building

  • Introduction to Offsite Optimization
  • Submission to search engines
  • What is  Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Quality VS Quantity Linking
  • Difference Between Do Follow & Nofollow
  • Directory Submission
  • Local Business Listing (Local SEO)
  • Social Bookmarking
  • Article Submission
  • Press Release
  • Blog Submission
  • Forum Postings
  • Image Submission
  • PPT Submission 
  • Video Submissions
  • Question Answers Portals
  • Classified Submissions
  • Forum Submission & applications
  • Using Blogs for SEO
  • Blog Commenting
  • Infographics Submission
  • Tracking the Links
  • Linking of Dynamic Websites
  • Authority Checkers – How to Analyze

Local SEO:

  • What is Google Local Business 
  • Google Local registrations, verification & installation process 
  • How to rank website in local searches
  • Get Ranking on Local Keywords
  • How to Increase reviews STAR Rankings
  • Optimizing your Website for local search
  • The future of local search

Google Algorithm:

  • Why understand google algorithms
  • How to be updated
  • Top Google Algorithms
  • Google Algorithms Changes 2020-21

SEO Tools:

  • Why use Seo Tools
  • Top SEO Tools
  • SEO Plugins for WordPress
  • Website SEO Audit Tools
  • Wesbite Link Checking Tools
  • Plagiarism Checking Tools
  • Authority Checking Tools
  • Competitor Analysis tools

Google Search Console:

  • How to setup Google Webmaster tool
  • What is XML Sitemap , Robots.Txt
  • Using the Google Search Console
  • How to find and improve website errors , crawl errors
  • Managing HTML Improvements
  • How to index a link fast
  • How to request removal of bad links from google search
  • Canonical issues

Google Analytics:

  • Introduction to Google Analytics
  • Setting Up Google Analytics
  • Goal Setup & Tracking
  • Geo Tracking
  • Keyword Tracking
  • Referral Tracking
  • Goal Tracking
  • Conversion Tracking
  • Monitoring Dwell Times
  • Usability Key Performance Indicators
  • Google Analytics Terminology ( Bounce Rates, Session etc,)
  • How to analyse  User Engagement
  • Testing Mobile Usability with Google Chrome
  • Testing Usability with Google Experiments

Websites Structuring and Analyses:

  • Why Website structuring is important
  • National Websites Structuring
  • Structuring Websites for International Structuring Websites 
  • Website Url Structure 
  • Creating Search Engine Friendly Links
  • Blog structure 
  • E-Commerce Website Structuring
  • Types of Redirects 
  • Maintaining Page Authority with 301 Redirects

Competitor Websites Analysis:

  • Why Competitor analysis is important
  • How to Identify your competitors
  • Competitors Analysis Matrix
  • Competitors Keyword Analysis
  • Competitors  link popularity
  • Competitors Traffic Analysis
  • Final strategy after Competitors Analysation

Mobile Sites SEO:

  • Why Mobile Websites ?
  • SEO Strategies for Mobile Websites
  • SEO Tools for Mobile Websites
  • SEO Plugins for Mobile Websites
  • Ranking Strategies for Mobile Websites

3. SMM ( Social Media Marketing )

Introduction to Social Media Marketing:

  • Understanding Social Media 
  • Why Social Media is Required for every business?
  • Business branding through Social Media?
  • Social Media Plannning
  • Different Social Media Options
  • SEO importance in Social Media Optimization

Social Networking and Social Bookmarking:

  • Various Social Media Networks
  • Content Suited best for Social Networks
  • Importance of Social Bookmarking
  • What is Social Bookmarking Submissions
  • Top Social Bookmarking Sites
  • How to do Social Bookmarking

Facebook Marketing:

  • Facebook Marketing Fundamentals
  • Facebook for Business Branding
  • Facebook Advertising
  • Facebook Apps
  • Creating Facebook Groups
  • Getting More Facebook Likes
  • Building Relationship with Customer

Twitter Marketing:

  • Twitter Marketing Fundamentals
  • Creating a brand name over Twitter
  • Twitter Marketing Strategy
  • Twitter Tools to Manage Twitter
  • Achieve Your Business Goals with Twitter

Linkedin Marketing:

  • Linkedin Marketing Fundamentals
  • Increasing Linkedin Connection
  • How to Grow Your Linkedin Profile
  • Linkedin groups
  • Linkedin Events
  • Linkedin Articles

YouTube Marketing:

  • YouTube Marketing Fundamentals
  • How YouTube Works?
  • Creating Youtube Channel
  • Uploading and Optimizing a Youtube Video
  • YouTube as a Social Media Marketing Tool
  • How to Make Your Videos Popular?
  • Growing Your Youtube Channel

Social Media Tools:

  • URL shortening Tools
  • RSS Feed connecting tools
  • Buffer and Hootsuite Social Media tools
  • Image Sharing tools i.e. Google Picassa, Flickr, Photobucket etc.

4. PPC Course Details

An Introduction to pay per click marketing:

  • What is Pay Per Click Marketing?  
  • What Does a Pay Per Click Ad Look Like?  
  • The Origins of Pay Per Click Marketing  
  • The Advantages of Pay Per Click Advertising  
  • List of Major Pay Per Click Search Engines  
  • Other Pay-Per-Click Providers  
  • Further Reading

Pay Per Click Campaign Preparation:

  • Success Using Pay Per Click Search Engines 
  • Before You Start  
  • Requirements Gathering  
  • You’re Now Prepared  
  • Pay For Performance Search Engine Models  
  • Microsoft adCenter  
  • Google AdWords

An Introduction to Google AdWords:

  • Features of Google AdWords 
  •  Google AdWords Terminology  
  • Clicks vs. Impressions 
  • AdWords Account Creation  
  • AdWords Distribution Channels  
  • The Google Network  
  • The Google Search Network  
  • The Google Content Network  
  • AdWords Location and Language Targeting  
  • AdWords Region and City Targeting  
  • AdWords Customized Targeting  
  • The Benefits of AdWords  
  • AdWords Editorial Policy  
  • Further Reading

How to Set Up an AdWords Account:

  • Account Set Up Preparation  
  • AdWords Account Structure  
  • AdWords Account Creation 
  •  Use of Multiple Campaigns  
  • AdWords Account Navigation  
  • Further Reading  
  • Assignment 2

An Introduction to Microsoft adCenter (PPC for Bing and Yahoo):

  • MS adCenter Account format  
  • A Typical adCenter Ad  
  • MS adCenter Account Creation  
  • The Microsoft Distribution Network  
  • Further Reading

Keyword Research for PPC Campaigns:

  • What is Keyword Research?  
  • Why is Keyword Research So Important?  
  • Is Keyword Research Different for Pay Per Click Campaigns? 
  • Before You Start  Create a Seed List  Qualify Your Search Terms 
  • Think Logically  
  • Research and Refine  
  • Be Generic, But Not Too Generic  
  • Research Your Competition  
  • Categorize Your Keywords

Landing Page Creation for PPC Campaigns:

Features of an Effective Landing Page 

Reinforced Ad Message 

Punchy Headings 

Short Paragraphs 

Enticing Copy 

Few Distractions 

Compelling Images 

Calls to Action

 Important Content “Above the Fold” 


Established Visitor Trust 

Foolproof Conversion Process 

Tested, Tweaked and Tested Again

  • Landing Page Case Study  
  • To Sum Up  
  • Further Reading

PPC Campaign Conversion & ROI Measurement:

  • What is a Conversion?  
  • What is ROI?  
  • Set Goals for Your Site  
  • Create Navigation Pathways  
  • Tracking Your Visitor Activity  
  • Tracking URLs  
  • Tracking Your Sales / Conversions  
  • How to Calculate Your ROI  
  • Key Site Metrics to Look At Regularly  
  • Further Reading  
  • Final Exam