HOW SEO COURSE ONLINE HELPS YOU?
This decade has seen a revolution in the digital world. And since the arrival of the pandemic few years back, there is a surge in digital marketing and e-commerce. Life is unimaginable without phones, tablets and laptops, and definitely the internet. Digital platforms are the doors to all kinds of necessities in life, starting from education to marketing. Even educational institutes need promotion and reach to their audience and for which digital marketing has a significant role to play.
SEO is an integral part of digital marketing. So let us find out what SEO is.
What is SEO?
SEO stands for SEARCH ENGINE OPTIMISATION. In simple terms, it optimizes a website so that people quickly find it via web pages or search engines like google, bing. Therefore, SEO can be referred to as a set of rules for optimizing your business website to rank higher in search engine results. This increases your brand visibility and promotion, enhances your organic traffic, and finally increases your conversion rates.
How does this work?
The search engines collect information about websites and check their performances. Then, after lots of ratings, they arrange the websites according to a rank that appears in front of the web page when a particular topic is searched.
This ranking cannot be bought by bribing the search engines but has to be gained by putting effort and being better than your peers. This ranking you have to learn and earn for your business. Here is where SEO comes into action.
SEO COURSES ONLINE
The pandemic gave a new variation to learn anything. Today students or even business owners rely mainly on the digital medium to understand technical things. SEO is one such thing that can now be quickly learned online. Seo courses online can be free or paid. However, sometimes you may provide a good amount of still lack understanding of how SEO works and how you can improve your SEO course. Our experts take pride in putting the best SEO course online to your screens. Our courses give a practical experience of on-page and off-page SEO and make you learn the best watchword research methods.
Many business groups and companies hire experts or consultants from outside to get their websites more search engine optimized. However, learning these particulars by SEO course online puts the risk of trusting unknown sources away.
What are the benefits of learning SEO courses online?
- Generate quality leads- Learning a proper SEO course from us will give you an idea of increasing your organic traffic on sites. You can attract only those buyers who are interested in purchasing your services. This, in turn, turns quality leads into higher conversion rates.
- Ease ness of learning- One of the best things about SEO courses online is learning things at your own pace and comfort zone. You can take your time, understand the concepts, use it in your website or blog and then see proven results. Every technological thing and the analytical item becomes easy with such a course.
- Staying ahead of the competition- Many companies though providing high-quality products, still cannot reach the general mass due to lack of digital presence. Our experts ensure that whatever you learn from our course, you will apply in real life. You will get an idea about your competition, their strengths, and what measures they are using. SEO channelizes the potential to bring more clients, thereby edging you over your competitor. Also, by having an SEO course, you can understand why few companies are enjoying sudden bloom.
- Certification for future references- After having an SEO course from us, you will also be provided with a badge and certificate, which will be very helpful for your career growth. Obiyan infotech being a reputable institute will help you to get extra recognition in your cv. This will make a mark on your employers while hiring you.
Scope of SEO jobs-
The scope of jobs for SEO has increased significantly. India is proving to be a fast-expanding economy with high promises for digital marketing strategists and SEO experts. Companies understand SEO for their business and how SEO specialists can handle the pressure of such situations. By doing the course that our team will provide, you would be able to do a site assessment, optimization in testing, reporting, and data analysis. Payscale can be from 2LPA to 5 LPA for a typical SEO strategist.
We at Obiyan emphasize becoming more innovative and creative. Therefore, besides SEO training online, we also provide courses for online reputation management, social media marketing, website designing, web development, pay-per-click, etc. Everything of these will significantly help to expand your business and bring substantial profit within a short period. Moreover, the online SEO course that we provide will improve your brand image and visibility because we understand the market and needs of the people in current situations.
SEO Course Detail
Module 1 : Importance Of Search Engine Optimization
Types of Search Engine
How the Search Engine Works ?
Understanding the SERP
Using Google Operator to find anything
Google Search Engine Architecture
Search Engine Algorithms
Latest Google Algorithm Updates
Module 2 : Search Engine Optimization Fundamentals
What is search engine optimization (SEO)?
What is search engine results page
Analysing, Collecting and Ranking Website Data
Structuring Websites for Search Engine Spiders
Optimizing Pages for Indexing and Ranking on search engines
Website Testing as per Search Engine Guidelines
Web Hosting Types & Installation
Server Optimization as per the Google Search Algorithm
Plugins to Optimize your website for Search
Reporting Competitor Spam
Avoiding Black-Hat Techniques
Module 3 : Keyword Research Advanced
Why we need keyword research
How to research keywords
Type of Keywords
Keyword Research Techniques
Multiple Keyword Research
How to Choose Right Keywords VIA Trends
Tools to help you analyze keyword
Understanding keyword attributes
Understanding keyword Application Strategies
Ongoing keyword evaluation
Module 4 : WordPress Website Development Basics
Admin Panel Tour
Forms in WordPress
SEO and Metatags
Plugins in WordPress
Module 5 : On Page Optimization
Introduction to On Page Optimization
Importance of Domain Names and age factor in SEO
Usability and User Experience in Website
Onsite Optimization Basics
SEO Content Optimization and Planning
HTML tags Basics for SEO
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
URL Names Optimization
Heading Tags Optimization
Page Title Tags Optimization
Paragraph Tags Optimization
Meta Description Tags Optimization
Bullet Points Optimization
Link Anchor Text Optimization
Image Captions Optimization
Image Names Optimization
Title Attributes Optimization
Alt Attributes Optimization
Page Speed Optimization Tool
Internal Link Statergy
Iframes / Frames effects on SEO
URL Rewrite Techniques
Website Submission to google and Sitemap creation
Malware Removal Guideline
cpanel uses to upload website data
Handling Duplicate Content
Avoiding Content Violations and Penalization
Module 6 : Off Page Optimization ( Link Building )
Introduction to Offsite Optimization
Submission to search engines
What is Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Quality VS Quantity Linking
Difference Between Do Follow & Nofollow
Local Business Listing (Local SEO)
Question Answers Portals
Forum Submission & applications
Using Blogs for SEO
Tracking the Links
Linking of Dynamic Websites
Authority Checkers – How to Analyze
Module 7 : Local SEO
What is Google Local Business
Google Local registrations, verification & installation process
How to rank website in local searches
Get Ranking on Local Keywords
How to Increase reviews STAR Rankings
Optimizing your Website for local search
The future of local search
Module 8 : International SEO
Understanding International SEO
Optimizing Website for international audiences
Optimizing translated and localized content
How to Build links for an international audience
Analyzing and measuring an international SEO campaign
What to Avoid for International seo strategy
Module 9 : Google Algorithm
Why understand google algorithms
How to be updated
Top Google Algorithms
Google Algorithms Changes 2020-21
Module 10 : SEO Tools
Why use Seo Tools
Top SEO Tools
SEO Plugins for WordPress
Website SEO Audit Tools
Wesbite Link Checking Tools
Plagiarism Checking Tools
Authority Checking Tools
Competitor Analysis tools
Module 11: Google Search Console
How to setup Google Webmaster tool
What is XML Sitemap , Robots.Txt
Using the Google Search Console
How to find and improve website errors , crawl errors
Managing HTML Improvements
How to index a link fast
How to request removal of bad links from google search
Module 12: Google Analytics
Introduction to Google Analytics
Setting Up Google Analytics
Goal Setup & Tracking
Monitoring Dwell Times
Usability Key Performance Indicators
Google Analytics Terminology ( Bounce Rates, Session etc,)
How to analyse User Engagement
Testing Mobile Usability with Google Chrome
Testing Usability with Google Experiments
Module 13: Websites Structuring and Analyses
Why Website structuring is important
National Websites Structuring
Structuring Websites for International Structuring Websites
Website Url Structure
Creating Search Engine Friendly Links
E-Commerce Website Structuring
Types of Redirects
Maintaining Page Authority with 301 Redirects
Module 14: Mobile Sites SEO
Why Mobile Websites ?
SEO Strategies for Mobile Websites
SEO Tools for Mobile Websites
SEO Plugins for Mobile Websites
Ranking Strategies for Mobile Websites