Obiyan Training is the ultimate platform for SEO courses in Delhi, with live projects & 100% placement support. We offer classroom and online class training for SEO courses in Delhi for professionals and students.

Understanding SEO & What Our SEO Course Offers

Knowing about SEO is the most general question asked by several people. It is why at Obiyan Training, we thought of explaining to you a bit about the concept of SEO and how you can implement our training and courses to proceed in your career. Let us dig in a bit deeper!

SEO stands for search engine optimization, and it may enable us to bring our page to the top of major search engines like Google, Yahoo, and Bing by using our selected keywords.

SEO is a collection of methods and tactics that may get used to improve our ranks in SERPs (search engine results pages) or organic search results. So, if we want our website to get ranked in major search engines, including Yahoo, and Bing, for your desired keywords, we need to execute SEO on your website.

Learn SEO With Obiyan

To offer a thorough detail, SEO comprises three primary categories, including keyword research, On Page, and Off Page SEO. We will check out the strategies and how you can use them to attain better outcomes and performances.

  • Keyword Research 

First and foremost, we must do keyword research. Keyword research assists us in determining the best keywords for our website. For example, if we provide SEO courses in Delhi, we must understand what people are looking for when they search for SEO courses in Delhi. Everyone has their mindset, and they can search in different ways on Google. 

(For example, I could search for SEO Course in Delhi while you or someone else searches for SEO Training in Delhi or SEO Institute in Delhi.) So the essential idea is that we need to know what people are searching for when they search for our products and services before we can proceed with Search Engine Optimization.

To identify the ideal keywords for our website or webpages, we will need to utilize tools such as Google Keyword Planner or another tool.

  • On-Page Optimization

Following keyword research, we must go on to On Page Optimization. On-page SEO tactics are those that we do to ensure that our website is error-free and search engine friendly. All we need to do now is properly put the keywords we discovered from keyword research.

We may insert our keywords in various places so that search engines can correctly crawl and index our website in the appropriate category with our targeted keywords. For example, suppose our targeted keyword is SEO Course in Delhi. In that case, we must include it in several locations on our webpage (where we have SEO Course content – The landing page) such as the Title, Meta Description, Meta Keywords Tag, Within content, and soon.

After creating every mentioned change in the site, two things make a website a robust one: on-page SEO and the tactics involved with creating robots.txt or XML sitemap files.

  • SiteMap.xml

We can easily inform the search engines about the number of pages on our site with the help of the XML sitemap. These sitemaps even help search engines to crawl through the site completely and properly. These sitemaps have also aided the search engines in understanding the site’s page, and something more important is knowing the importance of the calculations involved. Therefore, learning how to create a sitemap is only possible through courses offered by SEO institutes in Delhi, like Obiyan Training.

  • Robots.TXT

The Robot.txt file is the vital factor involved in a site due to the help of these robot files as we can reveal whatever the search engines want to index and so many other things, and it can help these search engines index vital site content.

There are a few strategies that you can use to optimize the on-page structure for SEO for the site. You can start learning a lot more by joining the SEO course programs offered at Obiyan.

  • Learn Off Page Optimization 

After keyword research and on-page SEO, we must move on to off-page SEO tactics. Off-page SEO is also known as link building. To boost the popularity of our website, we need to build some high-quality connections. Search engines highly value high-quality links. If you consistently create high-quality links, your website’s rating in search engines will rise fast. We have several tactics at our disposal for reaching the top of the page ranking, such as guest blogging, article writing, comment writing, and high-quality social bookmark submissions.

So these are some tactics we may use to reach the top page ranking. Keep in mind that SEO is not rocket science. Anyone may study SEO and use SEO tactics for their website. You may study SEO by reading articles online and watching videos on YouTube to improve your SEO. If you believe reading articles and viewing videos is not enough, you may enroll in an SEO Institute to become an expert in Search Engine Optimization.

What mOre is there for you?

  • SEO Course Overview

Initially, we will thoroughly analyze SEO and the different processes that need to be followed to avail better rankings in the main search engines like Bing, Google, and Yahoo. It will become an entire overview in regards to the tactics followed in the SEO.

  • Basic Website Designing

After attaining a general overview of SEO, our next level involves the knowledge about the basis of the codes like CSS & HTML and website designs. The course will help you learn how we can easily start creating, editing, and downloading, even uploading the site using File Zila, Adobe Dreamweaver & Cpanel.

  • Google Keyword Planner

In this session, we’ll start dealing with sophisticated tactics of SEO. First, we’ll look at how we might identify the keywords people search for concerning our business. To deal with SEO, we need many keywords before we begin the primary procedure.

  • On-Page SEO

After researching keywords, it is time to implement them. Initially, we have to ensure to make the site search engine friendly with the proper placement of the keywords in the right places across the site, allowing the search engines to start categorizing the website along with the targeted keywords. Creating the site SEO-friendly is through the process of On-page optimization.

  • Off-Page SEO

Off-page SEO is the next one in our module after on-page optimization. Off-page SEO is also termed link building. We have to create a robust link-building profile for the site to gain authority over it in the eyes of every search engine, as it will allow our site to attain higher rankings. In our module, we will learn about backlinks and check how to create higher authority for the do-follow backlinks to the site.

  • Google Algorithms

Google Algorithms are also known as Google Quality Checkers. Google uses five key algorithms to assess the quality of a website’s structure. If we do not meet the large search engine’s quality rules, our site gets punished at any moment. In this session, we’ll study the quality criteria for all of Google’s primary algorithms and how to safeguard our website from these algos.

  • Content Marketing & Guidelines

Content is critical if you want to sell your products and services online. Only material can assist you in maximizing conversions, and it is also crucial from the perspective of search engines. You may achieve higher ranks if your content adheres to all of Google’s and other major search engines’ quality requirements. We’ll learn how to write high-quality content for our website in this module.

  • Google Webmaster Tools

The house of Google brings a free tool considered as the Google webmaster tool that aids us to submit our site to Google for indexing as we can even track the entire performance of it in the Google searches. We can easily track several things, like the number of clicks we get on our targeted keywords and their positioning across the site in Google search results, as we should know that this is the tool if we wish SEO for the site.

  • Google Analytics Tool

Once again, a free tool from Google. The Google Analytics Tool is critical in SEO, and this feature can assist us in tracking our visitors. We can see how many visitors our site receives daily, weekly, or monthly, as well as where those visitors are coming from. This application can track both online and offline visits to our website. In this session, we’ll look at how to set up a Google Analytics account and get started.

  • SEO Strategies

And finally, our SEO course will help you learn about making SEO strategies for the site, including what Black Hat, Grey Hat & White Hat SEO is.

Join Us Today!SEO is a fantastic domain where your career can shine, and you start earning some handsome packages. And, it is possible only by undertaking the best SEO Training in Delhi. India is eventually becoming digitalized, making the entire digital marketing or SEO sector a remarkably promising industry. At Obiyan, our focus changes according to the patterns in the recent scenario and adjusting your learning processes. We can help you pave paths to your success while you get to learn so much here!

SEO Course Detail

Module 1 : Importance Of Search Engine Optimization

Types of Search Engine 

How the Search Engine Works ?

Understanding the SERP

Using Google Operator to find anything

Indexing, Caching

Search Commands

Google Search Engine Architecture

Search Engine Algorithms

Latest Google Algorithm Updates

Module 2 : Search Engine Optimization Fundamentals

What is search engine optimization (SEO)?

What is search engine results page

Analysing, Collecting and Ranking Website Data

Structuring Websites for Search Engine Spiders

Optimizing Pages for Indexing and Ranking on search engines

Website Testing as per Search Engine Guidelines

Web Hosting Types & Installation

Server Optimization as per the Google Search Algorithm

Plugins to Optimize your website for Search

Reporting Competitor Spam

Avoiding Black-Hat Techniques

Module 3 : Keyword Research Advanced

Why we need keyword research

How to research keywords

Type of Keywords

Keyword Research Techniques

Multiple Keyword Research

Google Insights/Trends

How to Choose Right Keywords VIA Trends

Tools to help you analyze keyword

Understanding keyword attributes

Understanding keyword Application Strategies

Ongoing keyword evaluation

Module 4 : WordPress Website Development Basics

Installing WordPress 

Admin Panel Tour

Creating Pages 

Creating Posts 

Forms in WordPress 

SEO and Metatags 

Plugins in WordPress

Module 5 : On Page Optimization

Introduction to On Page Optimization

Importance of Domain Names and age factor in SEO

Usability and User Experience in Website

Onsite Optimization Basics

SEO Content Optimization and Planning

HTML tags Basics for SEO

Website Structure and Navigation Menu Optimization

HTML Validation using W3C

Coding Best Practices

Filename Optimization

URL Names Optimization

Heading Tags Optimization

Page Title Tags Optimization

Paragraph Tags Optimization

Meta Description Tags Optimization

Bullet Points Optimization

Link Anchor Text Optimization

Image Captions Optimization

Image Names Optimization

Title Attributes Optimization

Alt Attributes Optimization

Page Speed Optimization Tool

Internal Link Statergy

Iframes / Frames effects on SEO

URL Rewrite Techniques

Website Submission to google and Sitemap creation

Using Robot.txt

Malware Removal Guideline

cpanel uses to upload website data

Handling Duplicate Content

Avoiding Content Violations and Penalization

Module 6 : Off Page Optimization ( Link Building )

Introduction to Offsite Optimization

Submission to search engines

What is  Linking Building Methodology

Types of Linking Methods

Free Links / Paid Links

Quality VS Quantity Linking

Difference Between Do Follow & Nofollow

Directory Submission

Local Business Listing (Local SEO)

Social Bookmarking

Article Submission

Press Release

Blog Submission

Forum Postings

Image Submission

PPT Submission 

Video Submissions

Question Answers Portals

Classified Submissions

Forum Submission & applications

Using Blogs for SEO

Blog Commenting

Infographics Submission

Tracking the Links

Linking of Dynamic Websites

Authority Checkers – How to Analyze

Module 7 : Local SEO

What is Google Local Business 

Google Local registrations, verification & installation process 

How to rank website in local searches

Get Ranking on Local Keywords

How to Increase reviews STAR Rankings

Optimizing your Website for local search

The future of local search

Module 8 : International SEO

Understanding International SEO

Optimizing Website for international audiences

Optimizing translated and localized content

How to Build links for an international audience

Analyzing and measuring an international SEO campaign

What to Avoid for International seo strategy

Module 9 : Google Algorithm

Why understand google algorithms

How to be updated

Top Google Algorithms

Google Algorithms Changes 2020-21

Module 10 : SEO Tools

Why use Seo Tools

Top SEO Tools

SEO Plugins for WordPress

Website SEO Audit Tools

Wesbite Link Checking Tools

Plagiarism Checking Tools

Authority Checking Tools

Competitor Analysis tools

Module 11: Google Search Console

How to setup Google Webmaster tool

What is XML Sitemap , Robots.Txt

Using the Google Search Console

How to find and improve website errors , crawl errors

Managing HTML Improvements

How to index a link fast

How to request removal of bad links from google search

Canonical issues

Module 12: Google Analytics

Introduction to Google Analytics

Setting Up Google Analytics

Goal Setup & Tracking

Geo Tracking

Keyword Tracking

Referral Tracking

Goal Tracking

Conversion Tracking

Monitoring Dwell Times

Usability Key Performance Indicators

Google Analytics Terminology ( Bounce Rates, Session etc,)

How to analyse  User Engagement

Testing Mobile Usability with Google Chrome

Testing Usability with Google Experiments

Module 13: Websites Structuring and Analyses

Why Website structuring is important

National Websites Structuring

Structuring Websites for International Structuring Websites 

Website Url Structure 

Creating Search Engine Friendly Links

Blog structure 

E-Commerce Website Structuring

Types of Redirects 

Maintaining Page Authority with 301 Redirects

Module 14: Mobile Sites SEO

Why Mobile Websites ?

SEO Strategies for Mobile Websites

SEO Tools for Mobile Websites

SEO Plugins for Mobile Websites

Ranking Strategies for Mobile Websites


So you can see what a big important thing is learning SEO. An SEO course will boost both your individual progress and the progress of your business. At, Obiyan  we take this challenge of making students understand SEO as a great deal. We provide the best online SEO course at a very affordable cost with proven results. 

So it is better not to waste your valuable time understanding all these things from some unreliable sources. So take a good SEO training program and start your SEO journey towards greatness. The essential aspects of google ranking are relevancy, language, user experience, and location, all of which can be availed by SEO.


1. How much time does the SEO course take?

Completing an SEO course may take up to 5-6 months. Finishing the entire SEO course consumes about five to six months.

2. What is the must-have qualification needed for SEO?

You can attain graduation or a diploma after completing 10+2 as a minimum qualification to become an SEO professional. But, a degree is not essential for defining the conventional examinations for working in the SEO domain.

3. Is SEO a career well-worth?

Yes, SEO is a great career option in the entire domain of the digital marketing field. Various firms from around the world hire SEO professionals to generate good content and generate more business leads.