What is the importance of SEO courses in the present scenario?
The most crucial aspect of any business is how they can improve their brand promotion and image. The better a business can reach people, the better the conversion rates increase. Today, markets are becoming online rather than traditional offline stores. From brand promotion to advertising, everything is becoming online. Hence, a good website or robust social media presence is becoming eminent for a business that wants to proliferate.
80% of people use mobile as the first thing in the morning. In addition, 60% of people look up into internet before purchasing any item. They read the reviews, understand the product or service specifications, compare it with other brands, and then choose. Therefore, if your business is only offline or not active in digital mediums, your business growth will automatically be hampered. For these reasons, a Search engine optimization course or SEO course is fundamental to learn.
People today are taking up these SEO courses to understand the market better and improve their brand promotion. Obiyan InfoTech can help you in this by providing a quality SEO course in Delhi. At Obiyan InfoTech, we understand the needs of students and how SEO training can be helpful for both their career or knowledge.
Now, what is SEO?
Search engine optimization or SEO can be referred to as a set of rules for optimizing your business website to rank higher in search engine results. This increases your brand visibility and promotion, enhances your organic traffic, and finally increases your conversion rates.
Hence, a good google SEO course will help you get an in-depth analysis of the algorithms associated with search engine results. Today many such institutes and organizations are coming up that help you learn SEO both in offline and online modes. In addition, there also some frees SEO courses present on the internet.
Also, SEO is evolving with time. Earlier, SEO was mainly based on keywords, and using them appropriately in your content or metadata will lead to higher rankings. Today, SEO requires understanding the keywords through high research and analysis, writing topic-based extended content, building webpages that are mobile friendly and have lower loading time, using paid ads to enhance search results, etc. Obiyan InfoTech can be very handy in teaching you all these things because you use proper experts for each field. Also, we provide an excellent online SEO course that you can attend from a remote place.
Now, what is the importance of an SEO course?
- Learn the latest SEO strategies- When you take up an SEO course from some reliable and well-known organization, then you get the latest and up-to-date SEO strategies. Sometimes free SEO courses might have a few outdated information, hence might hamper your performance. Proper SEO training will give you an idea of what is best for your company.
- Getting an idea about paid SEO tools- Taking part in an SEO training course will help you use and get ideas about the paid SEO tools. Every time theoretical knowledge is not enough to excel in the field. And since not everyone is blessed with affording paid SEO tools, these courses help you by providing them. At Obiyan infotech, you are also allowed to demonstrate your skills for mock interviews.
- Earn certification- When you complete your SEO training course at our institute or any other good institute, you are provided with a digital badge and certificate. This badge you can attach to your cv or LinkedIn profile will give your account extra credibility. In overall, it will increase your chances of getting a high-paying job.
- Better conversion rates- Learning SEO will bring your old rusted website back on the right track. With efficient use of SEO strategies, you can improve the organic traffic on your website quickly. You can add link-building techniques or pay-per-click systems to enhance your search results. More traffic will increase your conversion rates, thereby blooming your business.
- Measurable and cost management- Learning the SEO course will help you cut costs for your business promotion. You can choose your budget and fix your strategies accordingly. Also, detailed reports can be availed after using SEO which will depict your performance. This will help you to analyze where you lack in your business campaign.
SEO Course Detail
Module 1 : Importance Of Search Engine Optimization
Types of Search Engine
How the Search Engine Works ?
Understanding the SERP
Using Google Operator to find anything
Indexing, Caching
Search Commands
Google Search Engine Architecture
Search Engine Algorithms
Latest Google Algorithm Updates
Module 2 : Search Engine Optimization Fundamentals
What is search engine optimization (SEO)?
What is search engine results page
Analysing, Collecting and Ranking Website Data
Structuring Websites for Search Engine Spiders
Optimizing Pages for Indexing and Ranking on search engines
Website Testing as per Search Engine Guidelines
Web Hosting Types & Installation
Server Optimization as per the Google Search Algorithm
Plugins to Optimize your website for Search
Reporting Competitor Spam
Avoiding Black-Hat Techniques
Module 3 : Keyword Research Advanced
Why we need keyword research
How to research keywords
Type of Keywords
Keyword Research Techniques
Multiple Keyword Research
Google Insights/Trends
How to Choose Right Keywords VIA Trends
Tools to help you analyze keyword
Understanding keyword attributes
Understanding keyword Application Strategies
Ongoing keyword evaluation
Module 4 : WordPress Website Development Basics
Installing WordPress
Admin Panel Tour
Creating Pages
Creating Posts
Forms in WordPress
SEO and Metatags
Plugins in WordPress
Module 5 : On Page Optimization
Introduction to On Page Optimization
Importance of Domain Names and age factor in SEO
Usability and User Experience in Website
Onsite Optimization Basics
SEO Content Optimization and Planning
HTML tags Basics for SEO
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
URL Names Optimization
Heading Tags Optimization
Page Title Tags Optimization
Paragraph Tags Optimization
Meta Description Tags Optimization
Bullet Points Optimization
Link Anchor Text Optimization
Image Captions Optimization
Image Names Optimization
Title Attributes Optimization
Alt Attributes Optimization
Page Speed Optimization Tool
Internal Link Statergy
Iframes / Frames effects on SEO
URL Rewrite Techniques
Website Submission to google and Sitemap creation
Using Robot.txt
Malware Removal Guideline
cpanel uses to upload website data
Handling Duplicate Content
Avoiding Content Violations and Penalization
Module 6 : Off Page Optimization ( Link Building )
Introduction to Offsite Optimization
Submission to search engines
What is Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Quality VS Quantity Linking
Difference Between Do Follow & Nofollow
Directory Submission
Local Business Listing (Local SEO)
Social Bookmarking
Article Submission
Press Release
Blog Submission
Forum Postings
Image Submission
PPT Submission
Video Submissions
Question Answers Portals
Classified Submissions
Forum Submission & applications
Using Blogs for SEO
Blog Commenting
Infographics Submission
Tracking the Links
Linking of Dynamic Websites
Authority Checkers – How to Analyze
Module 7 : Local SEO
What is Google Local Business
Google Local registrations, verification & installation process
How to rank website in local searches
Get Ranking on Local Keywords
How to Increase reviews STAR Rankings
Optimizing your Website for local search
The future of local search
Module 8 : International SEO
Understanding International SEO
Optimizing Website for international audiences
Optimizing translated and localized content
How to Build links for an international audience
Analyzing and measuring an international SEO campaign
What to Avoid for International seo strategy
Module 9 : Google Algorithm
Why understand google algorithms
How to be updated
Top Google Algorithms
Google Algorithms Changes 2020-21
Module 10 : SEO Tools
Why use Seo Tools
Top SEO Tools
SEO Plugins for WordPress
Website SEO Audit Tools
Wesbite Link Checking Tools
Plagiarism Checking Tools
Authority Checking Tools
Competitor Analysis tools
Module 11: Google Search Console
How to setup Google Webmaster tool
What is XML Sitemap , Robots.Txt
Using the Google Search Console
How to find and improve website errors , crawl errors
Managing HTML Improvements
How to index a link fast
How to request removal of bad links from google search
Canonical issues
Module 12: Google Analytics
Introduction to Google Analytics
Setting Up Google Analytics
Goal Setup & Tracking
Geo Tracking
Keyword Tracking
Referral Tracking
Goal Tracking
Conversion Tracking
Monitoring Dwell Times
Usability Key Performance Indicators
Google Analytics Terminology ( Bounce Rates, Session etc,)
How to analyse User Engagement
Testing Mobile Usability with Google Chrome
Testing Usability with Google Experiments
Module 13: Websites Structuring and Analyses
Why Website structuring is important
National Websites Structuring
Structuring Websites for International Structuring Websites
Website Url Structure
Creating Search Engine Friendly Links
Blog structure
E-Commerce Website Structuring
Types of Redirects
Maintaining Page Authority with 301 Redirects
Module 14: Mobile Sites SEO
Why Mobile Websites ?
SEO Strategies for Mobile Websites
SEO Tools for Mobile Websites
SEO Plugins for Mobile Websites
Ranking Strategies for Mobile Websites
Conclusion-
So you can see what a big important thing is learning SEO. An SEO course will boost both your individual progress and the progress of your business. At, Obiyan we take this challenge of making students understand SEO as a great deal. We provide the best online SEO course at a very affordable cost with proven results.
So it is better not to waste your valuable time understanding all these things from some unreliable sources. So take a good SEO training program and start your SEO journey towards greatness. The essential aspects of google ranking are relevancy, language, user experience, and location, all of which can be availed by SEO.
