What is the importance of SEO courses in the present scenario?

The most crucial aspect of any business is how they can improve their brand promotion and image. The better a business can reach people, the better the conversion rates increase. Today, markets are becoming online rather than traditional offline stores. From brand promotion to advertising, everything is becoming online. Hence, a good website or robust social media presence is becoming eminent for a business that wants to proliferate.

80% of people use mobile as the first thing in the morning. In addition, 60% of people look up into internet before purchasing any item. They read the reviews, understand the product or service specifications, compare it with other brands, and then choose. Therefore, if your business is only offline or not active in digital mediums, your business growth will automatically be hampered. For these reasons, a Search engine optimization course or SEO course is fundamental to learn.

People today are taking up these SEO courses to understand the market better and improve their brand promotion. Obiyan InfoTech can help you in this by providing a quality SEO course in Delhi. At Obiyan InfoTech, we understand the needs of students and how SEO training can be helpful for both their career or knowledge.

Now, what is SEO?

Search engine optimization or SEO can be referred to as a set of rules for optimizing your business website to rank higher in search engine results. This increases your brand visibility and promotion, enhances your organic traffic, and finally increases your conversion rates.

Hence, a good google SEO course will help you get an in-depth analysis of the algorithms associated with search engine results. Today many such institutes and organizations are coming up that help you learn SEO both in offline and online modes. In addition, there also some frees SEO courses present on the internet.

Also, SEO is evolving with time. Earlier, SEO was mainly based on keywords, and using them appropriately in your content or metadata will lead to higher rankings. Today, SEO requires understanding the keywords through high research and analysis, writing topic-based extended content, building webpages that are mobile friendly and have lower loading time, using paid ads to enhance search results, etc. Obiyan InfoTech can be very handy in teaching you all these things because you use proper experts for each field. Also, we provide an excellent online SEO course that you can attend from a remote place.

Now, what is the importance of an SEO course?

  1. Learn the latest SEO strategies- When you take up an SEO course from some reliable and well-known organization, then you get the latest and up-to-date SEO strategies. Sometimes free SEO courses might have a few outdated information, hence might hamper your performance. Proper SEO training will give you an idea of what is best for your company.
  1. Getting an idea about paid SEO tools- Taking part in an SEO training course will help you use and get ideas about the paid SEO tools. Every time theoretical knowledge is not enough to excel in the field. And since not everyone is blessed with affording paid SEO tools, these courses help you by providing them. At Obiyan infotech, you are also allowed to demonstrate your skills for mock interviews.
  1. Earn certification- When you complete your SEO training course at our institute or any other good institute, you are provided with a digital badge and certificate. This badge you can attach to your cv or LinkedIn profile will give your account extra credibility. In overall, it will increase your chances of getting a high-paying job.
  1. Better conversion rates- Learning SEO will bring your old rusted website back on the right track. With efficient use of SEO strategies, you can improve the organic traffic on your website quickly. You can add link-building techniques or pay-per-click systems to enhance your search results. More traffic will increase your conversion rates, thereby blooming your business.
  1. Measurable and cost management- Learning the SEO course will help you cut costs for your business promotion. You can choose your budget and fix your strategies accordingly. Also, detailed reports can be availed after using SEO which will depict your performance. This will help you to analyze where you lack in your business campaign.

SEO Course Detail

Module 1 : Importance Of Search Engine Optimization

Types of Search Engine 

How the Search Engine Works ?

Understanding the SERP

Using Google Operator to find anything

Indexing, Caching

Search Commands

Google Search Engine Architecture

Search Engine Algorithms

Latest Google Algorithm Updates

Module 2 : Search Engine Optimization Fundamentals

What is search engine optimization (SEO)?

What is search engine results page

Analysing, Collecting and Ranking Website Data

Structuring Websites for Search Engine Spiders

Optimizing Pages for Indexing and Ranking on search engines

Website Testing as per Search Engine Guidelines

Web Hosting Types & Installation

Server Optimization as per the Google Search Algorithm

Plugins to Optimize your website for Search

Reporting Competitor Spam

Avoiding Black-Hat Techniques

Module 3 : Keyword Research Advanced

Why we need keyword research

How to research keywords

Type of Keywords

Keyword Research Techniques

Multiple Keyword Research

Google Insights/Trends

How to Choose Right Keywords VIA Trends

Tools to help you analyze keyword

Understanding keyword attributes

Understanding keyword Application Strategies

Ongoing keyword evaluation

Module 4 : WordPress Website Development Basics

Installing WordPress 

Admin Panel Tour

Creating Pages 

Creating Posts 

Forms in WordPress 

SEO and Metatags 

Plugins in WordPress

Module 5 : On Page Optimization

Introduction to On Page Optimization

Importance of Domain Names and age factor in SEO

Usability and User Experience in Website

Onsite Optimization Basics

SEO Content Optimization and Planning

HTML tags Basics for SEO

Website Structure and Navigation Menu Optimization

HTML Validation using W3C

Coding Best Practices

Filename Optimization

URL Names Optimization

Heading Tags Optimization

Page Title Tags Optimization

Paragraph Tags Optimization

Meta Description Tags Optimization

Bullet Points Optimization

Link Anchor Text Optimization

Image Captions Optimization

Image Names Optimization

Title Attributes Optimization

Alt Attributes Optimization

Page Speed Optimization Tool

Internal Link Statergy

Iframes / Frames effects on SEO

URL Rewrite Techniques

Website Submission to google and Sitemap creation

Using Robot.txt

Malware Removal Guideline

cpanel uses to upload website data

Handling Duplicate Content

Avoiding Content Violations and Penalization

Module 6 : Off Page Optimization ( Link Building )

Introduction to Offsite Optimization

Submission to search engines

What is  Linking Building Methodology

Types of Linking Methods

Free Links / Paid Links

Quality VS Quantity Linking

Difference Between Do Follow & Nofollow

Directory Submission

Local Business Listing (Local SEO)

Social Bookmarking

Article Submission

Press Release

Blog Submission

Forum Postings

Image Submission

PPT Submission 

Video Submissions

Question Answers Portals

Classified Submissions

Forum Submission & applications

Using Blogs for SEO

Blog Commenting

Infographics Submission

Tracking the Links

Linking of Dynamic Websites

Authority Checkers – How to Analyze

Module 7 : Local SEO

What is Google Local Business 

Google Local registrations, verification & installation process 

How to rank website in local searches

Get Ranking on Local Keywords

How to Increase reviews STAR Rankings

Optimizing your Website for local search

The future of local search


Module 8 : International SEO

Understanding International SEO

Optimizing Website for international audiences

Optimizing translated and localized content

How to Build links for an international audience

Analyzing and measuring an international SEO campaign

What to Avoid for International seo strategy


Module 9 : Google Algorithm

Why understand google algorithms

How to be updated

Top Google Algorithms

Google Algorithms Changes 2020-21

Module 10 : SEO Tools

Why use Seo Tools

Top SEO Tools

SEO Plugins for WordPress

Website SEO Audit Tools

Wesbite Link Checking Tools

Plagiarism Checking Tools

Authority Checking Tools

Competitor Analysis tools

Module 11: Google Search Console

How to setup Google Webmaster tool

What is XML Sitemap , Robots.Txt

Using the Google Search Console

How to find and improve website errors , crawl errors

Managing HTML Improvements

How to index a link fast

How to request removal of bad links from google search

Canonical issues

Module 12: Google Analytics

Introduction to Google Analytics

Setting Up Google Analytics

Goal Setup & Tracking

Geo Tracking

Keyword Tracking

Referral Tracking

Goal Tracking

Conversion Tracking

Monitoring Dwell Times

Usability Key Performance Indicators

Google Analytics Terminology ( Bounce Rates, Session etc,)

How to analyse  User Engagement

Testing Mobile Usability with Google Chrome

Testing Usability with Google Experiments

Module 13: Websites Structuring and Analyses

Why Website structuring is important

National Websites Structuring

Structuring Websites for International Structuring Websites 

Website Url Structure 

Creating Search Engine Friendly Links

Blog structure 

E-Commerce Website Structuring

Types of Redirects 

Maintaining Page Authority with 301 Redirects

Module 14: Mobile Sites SEO

Why Mobile Websites ?

SEO Strategies for Mobile Websites

SEO Tools for Mobile Websites

SEO Plugins for Mobile Websites

Ranking Strategies for Mobile Websites

Conclusion-

So you can see what a big important thing is learning SEO. An SEO course will boost both your individual progress and the progress of your business. At, Obiyan  we take this challenge of making students understand SEO as a great deal. We provide the best online SEO course at a very affordable cost with proven results. 

So it is better not to waste your valuable time understanding all these things from some unreliable sources. So take a good SEO training program and start your SEO journey towards greatness. The essential aspects of google ranking are relevancy, language, user experience, and location, all of which can be availed by SEO.