Obiyan Training is the ultimate platform for SEO courses in Delhi, with live projects & 100% placement support. We offer classroom and online class training for SEO courses in Delhi for professionals and students.
Understanding SEO & What Our SEO Course Offers
Knowing about SEO is the most general question asked by several people. It is why at Obiyan Training, we thought of explaining to you a bit about the concept of SEO and how you can implement our training and courses to proceed in your career. Let us dig in a bit deeper!
SEO stands for search engine optimization, and it may enable us to bring our page to the top of major search engines like Google, Yahoo, and Bing by using our selected keywords.
SEO is a collection of methods and tactics that may get used to improve our ranks in SERPs (search engine results pages) or organic search results. So, if we want our website to get ranked in major search engines, including Yahoo, and Bing, for your desired keywords, we need to execute SEO on your website.
Learn SEO With Obiyan
To offer a thorough detail, SEO comprises three primary categories, including keyword research, On Page, and Off Page SEO. We will check out the strategies and how you can use them to attain better outcomes and performances.
- Keyword Research
First and foremost, we must do keyword research. Keyword research assists us in determining the best keywords for our website. For example, if we provide SEO courses in Delhi, we must understand what people are looking for when they search for SEO courses in Delhi. Everyone has their mindset, and they can search in different ways on Google.
(For example, I could search for SEO Course in Delhi while you or someone else searches for SEO Training in Delhi or SEO Institute in Delhi.) So the essential idea is that we need to know what people are searching for when they search for our products and services before we can proceed with Search Engine Optimization.
To identify the ideal keywords for our website or webpages, we will need to utilize tools such as Google Keyword Planner or another tool.
- On-Page Optimization
Following keyword research, we must go on to On Page Optimization. On-page SEO tactics are those that we do to ensure that our website is error-free and search engine friendly. All we need to do now is properly put the keywords we discovered from keyword research.
We may insert our keywords in various places so that search engines can correctly crawl and index our website in the appropriate category with our targeted keywords. For example, suppose our targeted keyword is SEO Course in Delhi. In that case, we must include it in several locations on our webpage (where we have SEO Course content – The landing page) such as the Title, Meta Description, Meta Keywords Tag, Within content, and soon.
After creating every mentioned change in the site, two things make a website a robust one: on-page SEO and the tactics involved with creating robots.txt or XML sitemap files.
- SiteMap.xml
We can easily inform the search engines about the number of pages on our site with the help of the XML sitemap. These sitemaps even help search engines to crawl through the site completely and properly. These sitemaps have also aided the search engines in understanding the site’s page, and something more important is knowing the importance of the calculations involved. Therefore, learning how to create a sitemap is only possible through courses offered by SEO institutes in Delhi, like Obiyan Training.
- Robots.TXT
The Robot.txt file is the vital factor involved in a site due to the help of these robot files as we can reveal whatever the search engines want to index and so many other things, and it can help these search engines index vital site content.
There are a few strategies that you can use to optimize the on-page structure for SEO for the site. You can start learning a lot more by joining the SEO course programs offered at Obiyan.
- Learn Off Page Optimization
After keyword research and on-page SEO, we must move on to off-page SEO tactics. Off-page SEO is also known as link building. To boost the popularity of our website, we need to build some high-quality connections. Search engines highly value high-quality links. If you consistently create high-quality links, your website’s rating in search engines will rise fast. We have several tactics at our disposal for reaching the top of the page ranking, such as guest blogging, article writing, comment writing, and high-quality social bookmark submissions.
So these are some tactics we may use to reach the top page ranking. Keep in mind that SEO is not rocket science. Anyone may study SEO and use SEO tactics for their website. You may study SEO by reading articles online and watching videos on YouTube to improve your SEO. If you believe reading articles and viewing videos is not enough, you may enroll in an SEO Institute to become an expert in Search Engine Optimization.
What mOre is there for you?
- SEO Course Overview
Initially, we will thoroughly analyze SEO and the different processes that need to be followed to avail better rankings in the main search engines like Bing, Google, and Yahoo. It will become an entire overview in regards to the tactics followed in the SEO.
- Basic Website Designing
After attaining a general overview of SEO, our next level involves the knowledge about the basis of the codes like CSS & HTML and website designs. The course will help you learn how we can easily start creating, editing, and downloading, even uploading the site using File Zila, Adobe Dreamweaver & Cpanel.
- Google Keyword Planner
In this session, we’ll start dealing with sophisticated tactics of SEO. First, we’ll look at how we might identify the keywords people search for concerning our business. To deal with SEO, we need many keywords before we begin the primary procedure.
- On-Page SEO
After researching keywords, it is time to implement them. Initially, we have to ensure to make the site search engine friendly with the proper placement of the keywords in the right places across the site, allowing the search engines to start categorizing the website along with the targeted keywords. Creating the site SEO-friendly is through the process of On-page optimization.
- Off-Page SEO
Off-page SEO is the next one in our module after on-page optimization. Off-page SEO is also termed link building. We have to create a robust link-building profile for the site to gain authority over it in the eyes of every search engine, as it will allow our site to attain higher rankings. In our module, we will learn about backlinks and check how to create higher authority for the do-follow backlinks to the site.
- Google Algorithms
Google Algorithms are also known as Google Quality Checkers. Google uses five key algorithms to assess the quality of a website’s structure. If we do not meet the large search engine’s quality rules, our site gets punished at any moment. In this session, we’ll study the quality criteria for all of Google’s primary algorithms and how to safeguard our website from these algos.
- Content Marketing & Guidelines
Content is critical if you want to sell your products and services online. Only material can assist you in maximizing conversions, and it is also crucial from the perspective of search engines. You may achieve higher ranks if your content adheres to all of Google’s and other major search engines’ quality requirements. We’ll learn how to write high-quality content for our website in this module.
- Google Webmaster Tools
The house of Google brings a free tool considered as the Google webmaster tool that aids us to submit our site to Google for indexing as we can even track the entire performance of it in the Google searches. We can easily track several things, like the number of clicks we get on our targeted keywords and their positioning across the site in Google search results, as we should know that this is the tool if we wish SEO for the site.
- Google Analytics Tool
Once again, a free tool from Google. The Google Analytics Tool is critical in SEO, and this feature can assist us in tracking our visitors. We can see how many visitors our site receives daily, weekly, or monthly, as well as where those visitors are coming from. This application can track both online and offline visits to our website. In this session, we’ll look at how to set up a Google Analytics account and get started.
- SEO Strategies
And finally, our SEO course will help you learn about making SEO strategies for the site, including what Black Hat, Grey Hat & White Hat SEO is.
Join Us Today!SEO is a fantastic domain where your career can shine, and you start earning some handsome packages. And, it is possible only by undertaking the best SEO Training in Delhi. India is eventually becoming digitalized, making the entire digital marketing or SEO sector a remarkably promising industry. At Obiyan, our focus changes according to the patterns in the recent scenario and adjusting your learning processes. We can help you pave paths to your success while you get to learn so much here!
SEO Course Detail
Module 1 : Importance Of Search Engine Optimization
Types of Search Engine
How the Search Engine Works ?
Understanding the SERP
Using Google Operator to find anything
Indexing, Caching
Search Commands
Google Search Engine Architecture
Search Engine Algorithms
Latest Google Algorithm Updates
Module 2 : Search Engine Optimization Fundamentals
What is search engine optimization (SEO)?
What is search engine results page
Analysing, Collecting and Ranking Website Data
Structuring Websites for Search Engine Spiders
Optimizing Pages for Indexing and Ranking on search engines
Website Testing as per Search Engine Guidelines
Web Hosting Types & Installation
Server Optimization as per the Google Search Algorithm
Plugins to Optimize your website for Search
Reporting Competitor Spam
Avoiding Black-Hat Techniques
Module 3 : Keyword Research Advanced
Why we need keyword research
How to research keywords
Type of Keywords
Keyword Research Techniques
Multiple Keyword Research
Google Insights/Trends
How to Choose Right Keywords VIA Trends
Tools to help you analyze keyword
Understanding keyword attributes
Understanding keyword Application Strategies
Ongoing keyword evaluation
Module 4 : WordPress Website Development Basics
Installing WordPress
Admin Panel Tour
Creating Pages
Creating Posts
Forms in WordPress
SEO and Metatags
Plugins in WordPress
Module 5 : On Page Optimization
Introduction to On Page Optimization
Importance of Domain Names and age factor in SEO
Usability and User Experience in Website
Onsite Optimization Basics
SEO Content Optimization and Planning
HTML tags Basics for SEO
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
URL Names Optimization
Heading Tags Optimization
Page Title Tags Optimization
Paragraph Tags Optimization
Meta Description Tags Optimization
Bullet Points Optimization
Link Anchor Text Optimization
Image Captions Optimization
Image Names Optimization
Title Attributes Optimization
Alt Attributes Optimization
Page Speed Optimization Tool
Internal Link Statergy
Iframes / Frames effects on SEO
URL Rewrite Techniques
Website Submission to google and Sitemap creation
Using Robot.txt
Malware Removal Guideline
cpanel uses to upload website data
Handling Duplicate Content
Avoiding Content Violations and Penalization
Module 6 : Off Page Optimization ( Link Building )
Introduction to Offsite Optimization
Submission to search engines
What is Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Quality VS Quantity Linking
Difference Between Do Follow & Nofollow
Directory Submission
Local Business Listing (Local SEO)
Social Bookmarking
Article Submission
Press Release
Blog Submission
Forum Postings
Image Submission
PPT Submission
Video Submissions
Question Answers Portals
Classified Submissions
Forum Submission & applications
Using Blogs for SEO
Blog Commenting
Infographics Submission
Tracking the Links
Linking of Dynamic Websites
Authority Checkers – How to Analyze
Module 7 : Local SEO
What is Google Local Business
Google Local registrations, verification & installation process
How to rank website in local searches
Get Ranking on Local Keywords
How to Increase reviews STAR Rankings
Optimizing your Website for local search
The future of local search
Module 8 : International SEO
Understanding International SEO
Optimizing Website for international audiences
Optimizing translated and localized content
How to Build links for an international audience
Analyzing and measuring an international SEO campaign
What to Avoid for International seo strategy
Module 9 : Google Algorithm
Why understand google algorithms
How to be updated
Top Google Algorithms
Google Algorithms Changes 2020-21
Module 10 : SEO Tools
Why use Seo Tools
Top SEO Tools
SEO Plugins for WordPress
Website SEO Audit Tools
Wesbite Link Checking Tools
Plagiarism Checking Tools
Authority Checking Tools
Competitor Analysis tools
Module 11: Google Search Console
How to setup Google Webmaster tool
What is XML Sitemap , Robots.Txt
Using the Google Search Console
How to find and improve website errors , crawl errors
Managing HTML Improvements
How to index a link fast
How to request removal of bad links from google search
Canonical issues
Module 12: Google Analytics
Introduction to Google Analytics
Setting Up Google Analytics
Goal Setup & Tracking
Geo Tracking
Keyword Tracking
Referral Tracking
Goal Tracking
Conversion Tracking
Monitoring Dwell Times
Usability Key Performance Indicators
Google Analytics Terminology ( Bounce Rates, Session etc,)
How to analyse User Engagement
Testing Mobile Usability with Google Chrome
Testing Usability with Google Experiments
Module 13: Websites Structuring and Analyses
Why Website structuring is important
National Websites Structuring
Structuring Websites for International Structuring Websites
Website Url Structure
Creating Search Engine Friendly Links
Blog structure
E-Commerce Website Structuring
Types of Redirects
Maintaining Page Authority with 301 Redirects
Module 14: Mobile Sites SEO
Why Mobile Websites ?
SEO Strategies for Mobile Websites
SEO Tools for Mobile Websites
SEO Plugins for Mobile Websites
Ranking Strategies for Mobile Websites
Conclusion-
So you can see what a big important thing is learning SEO. An SEO course will boost both your individual progress and the progress of your business. At, Obiyan we take this challenge of making students understand SEO as a great deal. We provide the best online SEO course at a very affordable cost with proven results.
So it is better not to waste your valuable time understanding all these things from some unreliable sources. So take a good SEO training program and start your SEO journey towards greatness. The essential aspects of google ranking are relevancy, language, user experience, and location, all of which can be availed by SEO.
FAQs
1. How much time does the SEO course take?
Completing an SEO course may take up to 5-6 months. Finishing the entire SEO course consumes about five to six months.
2. What is the must-have qualification needed for SEO?
You can attain graduation or a diploma after completing 10+2 as a minimum qualification to become an SEO professional. But, a degree is not essential for defining the conventional examinations for working in the SEO domain.
3. Is SEO a career well-worth?
Yes, SEO is a great career option in the entire domain of the digital marketing field. Various firms from around the world hire SEO professionals to generate good content and generate more business leads.
